Well-written landing pages are an important cornerstone of small business SEO. When done correctly, your landing page development can help get your business in front of the audiences who are searching for your services. Well-crafted landing pages will also captivate your audiences, driving them to become leads or, even better, customers once they get to your website. Writing effective landing pages is about understanding how to optimize your copy for search engines and how to maximize appeal for readers. How do you do that? Let’s get into it.
Choose a Focus Keyword
First things first: every landing page should be built around a focus keyword. This is a short phrase that matches a term your audience is likely to be searching for. For example, if you run a small St. Pete women’s clothing boutique, it’d be a good idea to give your homepage a focus keyword along the lines of “St. Pete women’s clothing store” or “women’s clothing boutique St. in Pete.” This focus keyword should be relevant to the information that’s available on the page.
Include a Meta Description
When you search for something on Google and the results come up, the short description that you see below the titles of each search result are the meta descriptions. This is golden real estate: it’s your opportunity to captivate your audience’s attention and give a little more information about what’s on the landing page. Here’s the kicker: you have about 120 characters to do it. Be sure to include your focus keyword within the meta description, as well.
Write a Good Title and Subheading
The title of your landing page should include the focus keyword, if possible (or as much of it as you can include without it sounding clunky). Your subheading is a great opportunity to let your copy shine: let some of your brand voice show; give your viewers a clearer idea of what your company is about.
Make It Easy to Read
One of the most important things to remember about landing page SEO is that readability is key. Keep your copy short and engaging; always avoid large blocks of text. If you do have to share more information, opt for short bullet points or split the copy up into different sections. Include professional, well-edited images throughout your landing page (or even a video or two, if possible). Make sure that every landing page encourages your visitors to take an action, whether that’s visiting another page on the website, contacting you, or purchasing something.
Your landing pages can work wonders for your small business SEO, especially if you keep the tips outlined above in mind. To learn more about how you can make the most of your presence on search engines, schedule a consultation with us.
