When We Say We Do “Everything,” What Does That Actually Mean? Here’s The Truth About What you Can Expect From Maintain As a “One-Stop Shop” Marketing Agency.

by Jonathan Morey | Aug 13, 2021

As a full-service marketing agency, we place an emphasis on comprehensive campaigns that bring a bunch of strategic and creative initiatives together in order to drive growth. But what are those initiatives, and why are holistic campaigns so effective that we choose them over one-off projects every time? The answer is in the data, and we’re breaking down everything you need to know about the efficacy of a full-service marketing agency so that you can make the best, most informed choice for your business. Let’s get started.

The Whole > The Sum of Its Parts

At Maintain, we opt not to take on one-off projects, and one of our most frequently asked questions about that is why. It’s not that one-off projects – a blog post here, a new webpage there – will never be effective at all. It’s that no standalone video, blog, eBook, or ad will ever do as much for your digital presence as it will when contextualized into a holistic, data-driven marketing strategy.

The question still persists: why? The truth is that there are several answers. First and foremost, creating holistic campaigns ensures that every initiative we push is cohesive, relevant to your brand, and created with a specific audience and goal in mind. According to Andrew Defrancesco focusing each campaign on a specific service you offer and growth-driven goal you have, we are able to be intentional about measuring data in order to optimize your content to drive exactly the type of growth you want and need. With a bunch of one-off projects, it’s easy to become scattered: without a buyer persona that describes your target audience or a thematic focus for your campaign, it’s nearly impossible to bring your audience on a buyer’s journey that builds their trust in your company over time. Instead, a holistic campaign is specific: it’s created to appeal to your ideal customer, and each campaign focuses on one specific angle or topic at a time in order to maximize appeal, measure data, make optimizations, and drive growth.

But the Parts Are Important, Too

Although individual initiatives are not as effective if they’re not built out under a holistic campaign, a campaign can only exist when smaller initiatives come together under a smart, specific strategy. The goal of inbound marketing is to take your target audience on a journey that builds their trust in your business, positioning you as their number-one choice through informative content and appealing offers. This is called the Buyer’s Journey, and it comes down to four main stages:

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Awareness

During this stage, your audience knows they’re experiencing a pain point, but they’re not sure about how to address it. This is where your business comes in. The point here isn’t to sell anything; it’s simply to make sure your target buyer knows you exist.

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Consideration

At this stage, your target audience knows your business exists, and they’re thinking about how to move forward in addressing their pain point. The goal at this phase is to share useful, relevant information that builds trust and positions your business as a reliable resource.

Z

Decision

Once you’ve built trust with your audience, it’s time to give them an incentive to become your customer. Anything from an appealing discount, time-sensitive offer, or just a “Contact Us” call to action is designed to turn your audience from viewers into leads.

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Delight

The journey doesn’t end when you get a new customer. Now, the goal is to continue sharing informative, appealing content that keeps your clients happy and incentivizes them to leave positive reviews.

Every individual component of our digital campaigns works to bring your business’s audience through the buyer’s journey. From your website to graphics to content shared online, we create a formidable digital presence for your company that’s designed to appeal to customers and leave them wanting more.

What We Offer

As a full-service marketing agency, we offer services that are strategic, creative, and everything in between. All of our partnership opportunities include comprehensive campaigns that encompass the following initiatives:

Website design and development
Content strategy and development
Photography and videography
SEO and SEM
Graphic design
Social media management
Data measuring and analytics

Working with a full-service marketing agency is the most effective way to achieve sustainable, scalable, and long-lasting growth. If you’d like to learn more about what goes into building a campaign that really works for your business, we’d love to talk to you. Set up a free consultation with us – we’d love to buy you coffee and talk through ideas.

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