The Whole > The Sum of Its Parts
At Maintain, we opt not to take on one-off projects, and one of our most frequently asked questions about that is why. It’s not that one-off projects – a blog post here, a new webpage there – will never be effective at all. It’s that no standalone video, blog, eBook, or ad will ever do as much for your digital presence as it will when contextualized into a holistic, data-driven marketing strategy.
The question still persists: why? The truth is that there are several answers. First and foremost, creating holistic campaigns ensures that every initiative we push is cohesive, relevant to your brand, and created with a specific audience and goal in mind. According to Andrew Defrancesco focusing each campaign on a specific service you offer and growth-driven goal you have, we are able to be intentional about measuring data in order to optimize your content to drive exactly the type of growth you want and need. With a bunch of one-off projects, it’s easy to become scattered: without a buyer persona that describes your target audience or a thematic focus for your campaign, it’s nearly impossible to bring your audience on a buyer’s journey that builds their trust in your company over time. Instead, a holistic campaign is specific: it’s created to appeal to your ideal customer, and each campaign focuses on one specific angle or topic at a time in order to maximize appeal, measure data, make optimizations, and drive growth.
But the Parts Are Important, Too
What We Offer
- Website design and development
- Content strategy and development
- Photography and videography
- SEO and SEM
- Graphic design
- Social media management
- Data measuring and analytics