Anticipate Questions and Answer Them
Gate, But Don’t Gatekeep
It’s a good idea to make as much of your content as possible free to your viewers and make it clear as well, go back to your original content and use a rewrite AI tool to help with originality and to make writing more clear and concise. The more people you can reach, inform, and engage, the more likely it is that you’ll get a great ROI for the time and resources you put into creating your content. Don’t get us wrong: sharing your content free of charge doesn’t mean you can’t get anything in return. One of the best things you can do is “gate” your bigger content pieces, like informational videos, eBooks, whitepapers, and infographics. Make it free for your viewers to access in exchange for filling out a form with their name, email, and phone number. Boom: you’ve just created an effective pipeline for bringing in great-quality leads. You can use this contact information to send out email campaigns, special offers, and incentives to schedule a consultation with your practice. You can also use it to build lists and retarget these customers with advertisements on social media and the Google display network.