First Things First: SEO Defined
OK, that totally sounded straight out of Webster’s. Here’s the people-friendly version: SEO is helping your website get seen by the people who most want and need to see it. It’s all about meeting your target audience where they are as they search for services that you can provide. Simply put, SEO is being one of the top 10 results for “best dog grooming in Tampa” if you’re a dog groomer in Tampa. It’s having your website turn up as the top result for “craft cocktails near me” if you’re an upscale bar in a given area. It means creating content–in the form of blog posts, web pages, videos, eBooks, and much more–that shows search engine bots you’re the best option they can display to audiences who are looking for your services.
SEO is an ongoing process. Whether you’re a brand-new small business who hasn’t even built their website yet or an established pillar or your community bringing in regular traffic, there’s always more to be done when it comes to optimizing your digital presence. In a digital world where thousands of new competitors emerge daily, not managing to stay ahead of the game when it comes to SEO means quickly falling behind.
Luckily, there are plenty of pros out there whose job is to make sure that doesn’t happen.
A 2-Minute Guide to Better SEO
As a digital marketing agency who prides itself on knowing its stuff, we’d be remiss not to mention that the best SEO is the kind that’s done by a team of dedicated professionals who use continuous data in order to make the best decisions. With that said, if you’re not at a point where you can bring a talented agency on retainer, there are a few things you can do to make the most of your SEO.
- Google My Business. Create a GMB profile and fill it out completely. Upload professional photos and ask loyal customers to submit reviews.
- Blog consistently. Search engines love websites that are constantly updated. Establish yourself as a thought leader and share valuable knowledge while looking better for search engines.
- Develop new landing pages for your website based on the most popular services you offer and your locations.
- Add “hiring a marketing agency” to your shortlist of priorities and work to get there as soon as you can, if it’s not possible yet. A marketing agency is an invaluable resource when it comes to your SEO (and so much more).
How It’s Worked for Us Before
Because SEO is a never-ending project, it’s critical for a business to have a team of professionals in place who are constantly measuring data about its digital presence. Then, it’s important to use that data to map out strategies that bolster thought leadership, attract audiences, and drive growth. That’s exactly what we do, and it hasn’t just worked out well for us; it’s been instrumental for our partners.
And here’s the thing: we can show you better than we can tell you. To see how we helped a St. Pete doctor’s office increase their customer intake by 1200%, click here. To find out how we helped a junk removal provider elevate their brand and grow their business, check this out. These success stories do more than toot our horns; they demonstrate how a marketing agency can work wonders on your SEO, accomplishing what an entire in-house team of professionals could do for a fraction of the cost.