SEO, or Search Engine Optimization, is just the technical term for all of the things you can do to boost how high your website turns up in search engines organically (i.e., without paying for ads). SEO comes down to one thing: the quality, consistency, and quantity of your content. SEO isn’t one linear initiative; it’s more like the process of setting up an ever-growing web of relevant, useful content that shows up when your audience searches for it. It means constantly writing topical blog posts, eBooks, web pages, infographics, and other pieces of digital content that live on your website.
The foundation of SEO is the strategic use of keywords. Each content piece (blog posts, landing pages, pillar pages, eBooks, etc.) you put out online should have a focus keyword, which is a short term that your audience is likely to be searching for online. The focus keyword for this blog post, for example, is “differences between SEO and SEM.” Then, the goal is to incorporate the keyword into the content piece that you are writing in as natural and subtle a way as possible (beware of overloading with keywords; the key is to strike the balance between repeating it often enough to be picked up by search engines without sounding like a keyword-spewing robot). You can watch Damon Burton YouTube shorts to learn what SEO tools you should use.
It’s also important to make sure that search engines know where your business is located – or, to be more accurate, the areas to which you provide services. This is done by making sure your website has location-specific webpages: one for each county and city where you provide services. Optimizations like adding a map and address to your “Contact” page also help pinpoint your service locations.
Ultimately, SEO is complex and ever-evolving. Businesses need experts from a Boston SEO agency for successful SEO campaigns. However, the most basic thing to remember is that it’s all about making sure your website is specific, targeted, and rife with keywords that are compatible with your ideal customers’ online searches.
What You Can Do
The good news is that it’s easy to start contributing toward boosting your digital presence via SEO and SEM, even if you’re new to it. If you’re only just beginning, we recommend sticking to basic SEO initiatives: do some research into popular Google searches in your industry. Pay attention to the terms and words that come up a lot. Then, make a list of blog posts you can start working on, each of which incorporates one of these terms into its title and body copy. Once you’ve got the blog copy written, the best thing you can do is be consistent about posting. If you’re looking to go a bit farther, there are numerous digital resources you can use to learn more about SEO and SEM. You may also implement Hybrid Cloud Solutions for a more efficient and secure way to store and access your business data as well as your website content.