Choose a Focus Keyword
Once you’ve pinpointed your focus keyword, you’ll want to incorporate it into your landing page copy in strategic ways. That includes the page title, once or twice in your page’s body copy, and in the alt descriptions for any images you include throughout the page. Do not go overboard on the focus keyword, even if you’re tempted to. Including it too much in your copy will actually do more harm than good; search engines do not like overkill.
Write Clear, Engaging, and Varied Copy
- Bullet points
- Numbered lists
Also: do your readers and your search engine bots a favor and proofread your copy. Then proofread it again. Then ask a well-meaning but nitpicky colleague to proofread it for you. Readability means that reading the page feels natural and intuitive. Nothing, ruins that quicker than, a freakin’ comma splice (see?).
Use Beautiful Images
Video, Video, Video
Call Your Viewers to Action
- Remember you
- Seek you out on other platforms, like Google My Business or social media
- Trust your content
- Become a paying customer
Calls to action make it easy–intuitive, even–for audiences to do all of the above. Always, always use them.