By now, most entrepreneurs are well aware of the importance of having an active social media presence. From LinkedIn to Instagram, social platforms have changed the way we interact and do business. It’s been a long time since it was a question of whether or not to leverage your social media presence for business; now, it’s a question of how to stay ahead of the curve when it comes to social media trends. In order to make sure your business stands out in a sea of virtual competition, it’s crucial to stay with – and even ahead of – the times. Wanna know how to stay #relevant? Look no further than our shortlist of top social media trends that’ll bring your business plenty of “likes” – and then some.
- Video, video, video
When it comes to top social media trends taking the world by storm, look no further than the power of video. The impact of video on modern consumers is massive: 100 million hours of video are watched daily on Facebook, and 52% of marketing professionals around the world cite video as the initiative that gives their company the best ROI. We could write an entire blog post on why video is so impactful on social media users (and we will – stay tuned!), but the fact of the matter is that video keeps viewers engaged unlike virtually any other kind of content. Trust us: incorporating video into your social strategy across the board is a great move.
- Live is changing the way we see engagement
The power of Live features on platforms like Instagram, YouTube, and Facebook is simple: it forges a direct, in-the-moment connection between businesses and their audiences. Generally speaking, the objective of inbound marketing is to bring customers to your business without being intrusive. That’s done by having conversations, offering value, and building relationships. Leveraging the Live features of your favorite social media platforms allows you to connect to your audience in real time. In our hectic and oversaturated digital world, it’s the closest you’ll get to one-on-one time with every prospective client – and that’s invaluable.
- Tell your Stories
Speaking of authentic engagement with your audience, Stories are a major way in which companies can humanize their social media channels to present viewers with real, relatable content. From Snapchat to Instagram and Facebook, Stories (which are temporary 24-hour posts that aren’t quite as carefully curated as your feed or grid content) see massive audience engagement. In fact, one-third of the most-viewed Stories on Instagram were posted by businesses, not individuals. What does this mean? It tells us that audiences are actively engaging with businesses that post Stories, giving us a first-hand look at the massive potential this social outlet has for your business.
Despite what the term implies, social media has influence well beyond the bounds of social interactions. It’s a powerful resource that, if leveraged strategically, can give businesses massive return. When it comes to creating a social media presence that is appealing, effective, and ahead of the game, be sure to tell your company’s story in an authentic, human voice while using the most popular resources at your disposal. Though the world of social media is ever-changing and dynamic by nature, staying in tune with top social media trends allows you to give your viewers exactly what they’re looking for – and your business exactly what it needs. To learn more about what social media strategies will make your business truly shine, don’t hesitate to reach out to us (we’ll buy you coffee!).