SEO is short for Search Engine Optimization. If someone doesn’t know where to find a product or service online, they will most likely make their way to their favorite search engine (Google, Bing, Yahoo). Search engines crawl the web and look for the best match possible with the highest page rank. Over 5 billion searches happen on the internet everyday from Google alone! How in the world can you increase your chances of being found? And, how can you communicate to search engines that you are the right site for what your potential customers are looking for? The answer is, INCREASE YOUR PAGE RANK and CREATE THE BEST USER EXPERIENCE POSSIBLE. Now how do you do that? Here are the 4 key categories from this site that you must know when improving SEO:
Rich Quality Content
Having rich, quality content on your website is extremely important. This includes keeping the same message throughout your URLs, page titles, and entire website. This will provide a better user experience by making it easy for the consumer to find what they are looking for. In doing this, you will decrease your overall “bounce rate”. Bounce Rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Search engines will see that your content lines up with your overall message and will know you are a high-quality content website that people want to spend their time on!
Keywords are not everything when it comes to page rank, but search engines do identify with quality keywords, you can also use a comma checker – seo tools centre to improve your business. Defining quality keywords will help build a firm foundation for your ultimate goals and strategies. Overuse of keywords can cause a negative effect and even decrease your page rank. Make sure you stick to your story and only use quality keywords that make sense for what your are selling or promoting.
Backlinks continue to be extremely important when it comes to SEO, but not all backlinks are good. Search engines still look at the quantity of links, but if they do not correlate with your message and show value, they will become a negative mark against your page rank. That is why quality wins over quantity every time. It is important that you take a strategic approach when it comes to gaining quality backlinks.
Social Influence has now become the biggest qualification for a higher page rank. This means that it is crucial for your company to be on all the social networks! The more shares, comments, likes, retweets, and posts you have, the higher your page rank climbs. Every share is like a new high quality link! When ranking, search engines also take into account how often people visit your social channels, how often you post content, and how many followers you have. If you want to dig into this subject deeper, check out this blog article