Bringing in more patients to a medical practice isn’t always linear, but there are definitely solutions you can implement to drive steady, long-term growth – starting with medical practice SEO. SEO, or search engine optimization, is exactly what it sounds like: the process of adding content to your website that helps your practice turn up higher in search engine results. This includes writing blog posts, web pages, eBooks, and other content pieces that match what your target audience is searching for online. Though SEO is a full-time job in and of itself, and is most effective when integrated into holistic marketing campaigns that collect and measure data, there are plenty of SEO steps you can take to
make the most of your digital presence as soon as possible. Let’s explore some of them.