53.3% of total website traffic comes from organic search
70% of marketers see SEO as more effective than PPC.
SEO is search engine optimization, or the use of website content to turn up higher in search results. PPC, or pay-per-click, refers to all of the paid Google ads you can run on search engines. When you search for something on Google, chances are that the first 1-3 results say something like “Ad” or “Sponsored.” Companies pay to put those search results there; the more they’re willing to pay for each click, the higher their search result ad will be placed (hence the term pay-per-click).
Here’s where we don’t want to be misleading, so we’ll be super clear: PPC is a critical part of any digital marketing strategy, and any marketer who tries to tell you otherwise is probably not a marketer you should trust. With that said, it’s equally important to focus your time and resources on organic initiatives. SEO takes longer to yield results than PPC, because it takes time to build up enough content on your website to compete with the giants on the first page of Google search results. However, once your SEO is bulked up enough to stand its ground, it can and will bring you an awesome ROI.
Only 0.78% of Google searchers click on results from the 2nd page.
This statistic right here explains why SEO is so competitive–and why it’s a full-time job. The first place of Google search results for any keyword is the most coveted position for a business to obtain. According to a service like WebCitz SEO, it takes really a smart strategy and continuous effort to rank in the top 10 search results for any competitive keyword. It’s difficult, but with a specialized team of professionals, it’s entirely doable.
Adding a video increases the average time an audience spends on a website by 2 minutes
55% of total online traffic came from mobile in 2020
What does this statistic have to do with SEO? It’s simple: websites need to keep users engaged and active, regardless of what device they’re using, and SEO improves website navigation. If your website is beautifully formatted on a desktop computer but wonky and weird on mobile, its SEO ranking will suffer. Google and other search engines scour your website for readability, image quality, and ease of use. If they flag your website for not being user friendly, no amount of well-written blogs or landing pages will undo that damage. Luckily, mobile formatting is something that a talented developer can do in their sleep. The key is to make sure that there’s cohesion between your website’s mobile and desktop versions, and that audiences are incentivized to navigate between different pages and contact you regardless of what device they’re on.