53.3% of total website traffic comes from organic search
70% of marketers see SEO as more effective than PPC.
Here’s where we don’t want to be misleading, so we’ll be super clear: PPC is a critical part of any digital marketing strategy, and any marketer who tries to tell you otherwise is probably not a marketer you should trust. With that said, it’s equally important to focus your time and resources on organic initiatives. SEO takes longer to yield results than PPC, because it takes time to build up enough content on your website to compete with the giants on the first page of Google search results. However, once your SEO is bulked up enough to stand its ground, it can and will bring you an awesome ROI.