Photography and Videography
The – ahem – purpose of our branding shoots was to place Dr. Ken Clark, the founding physical therapist and CEO of Purpose PT, and his expertise front and center. We caught in-action shots of him working with patients at the settings of their choosing. Purpose PT’s greatest differentiator is its flexibility; as a mobile, concierge practice, it places the unique needs of each patient – both when it comes to setting and physical goals – front and center. By highlighting this hands-on approach in visual media, we were able to communicate some of Purpose PT’s core elements: customizability, enthusiasm, and results-oriented care.
SEO and SEM
SEM, or Search Engine Marketing, encompasses all of the paid advertisements that place a business high in search results for relevant keywords. When you search something on a popular search engine, chances are the first 3-5 results have a small label of “Ad” or “Promoted” next to them. Ranking within these covered top few results is a matter of strategically bidding on the right paid-for keywords. We ran ever-evolving SEM campaigns for Purpose PT in order to help them achieve the highest search rankings – and best click rates – for the lowest cost per click.