Maintain Worked with a St. Pete Physical Therapist to Build their Business and Marketing Campaigns. Take a Closer Look

by | Oct 1, 2021

Over the last several months, we’ve had the privilege of partnering with the team at Purpose Physical Therapy in order to bring their business to life and create results-driven marketing campaigns. Now that Purpose’s website has come to fruition and we look ahead to the next period of growth for them, it’s our pleasure to also take a look back and reflect on how we helped them drive some pretty fantastic results. Today, we’re examining some of the initiatives we brought to life for Purpose, along with the results we’ve helped generate. Let’s dive in!

Photography and Videography

Purpose PT’s branding is instantly recognizable: its warm colors and bold shapes are both distinctive and approachable. Our first step was to build their award-winning website. From there, the goal was to supplement Purpose PT’s logo and branding elements with visual media that helped to further bring it to life.

The – ahem – purpose of our branding shoots was to place Dr. Ken Clark, the founding physical therapist and CEO of Purpose PT, and his expertise front and center. We caught in-action shots of him working with patients at the settings of their choosing. Purpose PT’s greatest differentiator is its flexibility; as a mobile, concierge practice, it places the unique needs of each patient – both when it comes to setting and physical goals – front and center. By highlighting this hands-on approach in visual media, we were able to communicate some of Purpose PT’s core elements: customizability, enthusiasm, and results-oriented care.

Content Strategy

As a cash-based, mobile physical therapy practice, Purpose PT offers a fresh and modern alternative to in-office physical therapy. Our content strategies placed Purpose’s unique qualities front-and-center, catering to busy professionals who would greatly benefit from having access to a flexible physical therapy solution. Our blog posts, premium content pieces, and landing pages worked to take Purpose PT’s target audience members on a natural decision-making journey, offering valuable information and building trust over time.
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SEO, or Search Engine Optimization, is the process of creating content that matches the keywords audiences are already searching for on search engines. Each content piece produced for Purpose PT was made with relevant, location-based keywords in mind in order to solidify their website’s search engine standings and get in front of the audiences who were already searching for services like theirs.

SEM, or Search Engine Marketing, encompasses all of the paid advertisements that place a business high in search results for relevant keywords. When you search something on a popular search engine, chances are the first 3-5 results have a small label of “Ad” or “Promoted” next to them. Ranking within these covered top few results is a matter of strategically bidding on the right paid-for keywords. We ran ever-evolving SEM campaigns for Purpose PT in order to help them achieve the highest search rankings – and best click rates – for the lowest cost per click.

It was a pleasure to work alongside Purpose PT to help set the digital foundation for their business and usher in a great first wave of growth through results-driven marketing campaigns. We look forward to seeing all the great growth they continue to achieve. If you’re interested in learning about how we can leverage these initiatives to help your business grow, don’t hesitate to set up a free consultation with us.

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