healthcare marketing

Maintain Specializes in Healthcare Marketing. Here’s What That Means for Your Practice.

by | Oct 29, 2021

If you’re looking for healthcare marketing services that work, your best bet is to collaborate with an agency that specializes in the healthcare industry. That may sound predictable coming from us: an agency that – wait for it – specializes in the healthcare industry, but we don’t say this arbitrarily. We emphasize the importance of working with a specialized agency because that’s what works best when it comes to delivering relevant messages to your audience and attracting patients. Why is working with an agency that specializes in healthcare so effective at driving growth for a health-related practice? Read on to see just a few of the biggest reasons.

It’s a Responsibility

With great practices comes a great responsibility to deliver messages ethically. It can be tricky to walk the line between advertising a healthcare practice and attempting to influence audiences’ health decisions in an excessive or detrimental way – especially for an agency that’s not familiar with the nuances of healthcare-related messaging. Healthcare marketing isn’t as simple as “buy my product” or “pick my company over the competition.” It has the potential to impact people’s qualities of life for the better, when leveraged responsibly and appropriately.

How to Deliver Responsible Content

So what are the best healthcare marketing messages? This, of course, depends on your practice, your patient pool, and the services you offer. Generally speaking, the key is to lead with information. The goal should never be to “sell” prospective patients on your practice; it should be to empower them with useful, relevant information that pertains to the services you offer and the pain points they’re experiencing. The best healthcare marketing strategies are the ones that build your audience’s trust in your expertise organically over time, naturally driving them to choose you over the competition – not because they’ve been inundated with offers, but because they’ve come to realize that your practice truly is the best option to meet their needs.

A Holistic Approach

When we say that you should work with a specialized agency, we mean an agency that specializes in healthcare while still offering a full suite of marketing services. We can’t emphasize enough how beneficial it is to work with a full-service healthcare marketing agency instead of an agency that offers just a few services at a time (a blog post here, a web page there, etc.). What data consistently tells us is that practices achieve growth by creating marketing campaigns that are both specific and holistic. Think of it this way: if you share a blog post here or a video there, there’s no way to really anticipate who will see it or when. There’s also not much of a follow-through: by focusing on one small project at a time, it’s difficult to create a targeted plan for following up with audiences once they’ve seen a piece of your content or website.

The way to really drive growth is to stay at the top of your audience’s mind without being disruptive or annoying, and the way to do that is to understand your target audience and their online behaviors. For pharmacy owners, a pharmacy software can also keep your stock in line and increase quality and satisfaction ratings. 

At Maintain, we do this by measuring those behaviors with data. Then, we use that data to share content that is useful and relevant based on your audience’s proven behaviors. From that point, we follow up with additional content on the channels that your audience is already frequenting, taking them along a natural decision-making journey while building their trust in your practice.

Interested in optimizing your healthcare marketing strategy? We’re here to help. Set up a free consultation with us to talk about your practice and determine some ways you can start driving growth.

Recent Posts

How You Can Help the Victims of Hurricane Ian

Photo Credit: A man is evacuated by the United States Coast Guard after being found among the wreckage of homes on Fort Myers Beach on Thursday, Sep 29, 2022, which was mostly destroyed after Hurricane Ian made landfall overnight on Wednesday. [ DOUGLAS R. CLIFFORD |...

Our Process for Developing a Logo

Your Logo should feel like home. It should be a visual representation that symbolizes your brand or product. It should be easy to grasp, instantly recognizable, and true to both the services you provide and the values you uphold. Of course, it should also look great....

Intern Spotlight – Scary Jumping into a New Field

It’s true what they say, you really will change your major a few times before graduation. I am currently working towards a psychology major and newly introduced marketing minor! With one year left until I graduate with my BA. However, I must mention, it’s been a long...

GIFs and Why We Use Them for Social Media

Close your eyes and imagine with me for a second. You are living in Florida. It is July. Then, the unimaginable happens. Your AC breaks. So now, instead of stopping at the cafe for your favorite Hot Girl Summer (or Hot Guy Summer, or Hot Dad Summer…you get the...

Your Step-By-Step Guide to a Successful Photoshoot

At Maintain, we like to say we have a healthy marriage between organization and artistic mindsets. This allows us to plan some pretty killer photoshoots for our clients, because they’re extremely organized yet leave room for creativity to flourish. And we aren’t about...

Get a Free Digital Audit


Preferably with a cup of coffee in hand. Leave us your info and a little bit about how we might be able to collaborate. We’d love to get to know you better.


Preferably with a cup of coffee in hand. Leave us your info and a little bit about how we might be able to collaborate. We’d love to get to know you better.