healthcare marketing

Maintain Specializes in Healthcare Marketing. Here’s What That Means for Your Practice.

by | Oct 29, 2021

If you’re looking for healthcare marketing services that work, your best bet is to collaborate with an agency that specializes in the healthcare industry. That may sound predictable coming from us: an agency that – wait for it – specializes in the healthcare industry, but we don’t say this arbitrarily. We emphasize the importance of working with a specialized agency because that’s what works best when it comes to delivering relevant messages to your audience and attracting patients. Why is working with an agency that specializes in healthcare so effective at driving growth for a health-related practice? Read on to see just a few of the biggest reasons.

It’s a Responsibility

With great practices comes a great responsibility to deliver messages ethically. It can be tricky to walk the line between advertising a healthcare practice and attempting to influence audiences’ health decisions in an excessive or detrimental way – especially for an agency that’s not familiar with the nuances of healthcare-related messaging. Healthcare marketing isn’t as simple as “buy my product” or “pick my company over the competition.” It has the potential to impact people’s qualities of life for the better, when leveraged responsibly and appropriately.

How to Deliver Responsible Content

So what are the best healthcare marketing messages? This, of course, depends on your practice, your patient pool, and the services you offer. Generally speaking, the key is to lead with information. The goal should never be to “sell” prospective patients on your practice; it should be to empower them with useful, relevant information that pertains to the services you offer and the pain points they’re experiencing. The best healthcare marketing strategies are the ones that build your audience’s trust in your expertise organically over time, naturally driving them to choose you over the competition – not because they’ve been inundated with offers, but because they’ve come to realize that your practice truly is the best option to meet their needs.

A Holistic Approach

When we say that you should work with a specialized agency, we mean an agency that specializes in healthcare while still offering a full suite of marketing services. We can’t emphasize enough how beneficial it is to work with a full-service healthcare marketing agency instead of an agency that offers just a few services at a time (a blog post here, a web page there, etc.). What data consistently tells us is that practices achieve growth by creating marketing campaigns that are both specific and holistic. Think of it this way: if you share a blog post here or a video there, there’s no way to really anticipate who will see it or when. There’s also not much of a follow-through: by focusing on one small project at a time, it’s difficult to create a targeted plan for following up with audiences once they’ve seen a piece of your content or website.

The way to really drive growth is to stay at the top of your audience’s mind without being disruptive or annoying, and the way to do that is to understand your target audience and their online behaviors. For pharmacy owners, a pharmacy software can also keep your stock in line and increase quality and satisfaction ratings. 

At Maintain, we do this by measuring those behaviors with data. Then, we use that data to share content that is useful and relevant based on your audience’s proven behaviors. From that point, we follow up with additional content on the channels that your audience is already frequenting, taking them along a natural decision-making journey while building their trust in your practice.

Interested in optimizing your healthcare marketing strategy? We’re here to help. Set up a free consultation with us to talk about your practice and determine some ways you can start driving growth.

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