A Holistic Approach to Healthcare Marketing
All of our partnerships are comprehensive, which means that we don’t do one-off projects like a blog post here or a web page there. Instead, we create holistic strategies that encompass both technical and creative initiatives. We do this because, time and time again, the data tells us that holistic campaigns are what drive the most leads, conversions, and business growth. When you think about it, it makes sense: if we just wrote blog posts or simply created web pages without integrating them into a holistic marketing strategy, we’d have no way to follow through with our audience. There wouldn’t be a pipeline to take audiences from a Google ad, to a blog post, to a social media ad, to scheduling an appointment. There also wouldn’t be a mechanism to test which digital initiatives resonate most with audiences and optimize the ones that aren’t working. In short: one-offs are more “shot in the dark” than “strategy.” It’s with this tried-and-true philosophy in mind that we approach our partnership with every healthcare practice, including Robinson MD.