Our Blog

Hey there. I’m Elisa. Along with running Maintain and Fluff Studios with my husband Jonathan, I am also mother to three (ages 9, 7, and 6). Being a mom is hard, but being a mom and an entrepreneur can be downright overwhelming. The demands on your time and energy feel...

Let me tell you a little bit about one of our newest clients. She’s a super cool - super beautiful fellow mom who is both detail oriented AND laid back, sparkly AND sporty, aspirational AND down to earth. You get the point. This is her:The brand she is building is all...

Hey there! If we haven’t met, my name is Elisa. I am one of the owners (along with my husband, Jonathan) and creative director at Maintain, a digital marketing agency in St. Pete, Florida. We are data geeks who also happen to be creative - or are we creatives who also...

Google has changed the digital landscape as we know it yet again. And barely anyone has noticed. At this point, every business owner knows Google’s domination in the organic search ranking game.The savvy ones even know about AdWords and how important it is to have at...

Work-life balance. We hear it all the time. We know it’s important, but is it even possible to find “balance”? Work-life balance is the concept of balancing the demands of work with the needs of one's personal and family life. It’s essential for maintaining a healthy...

It’s hard to believe that I am a “Woman in Business” when I still feel just like a “Woman in Chaos”. Between Maintain, Fluff Studios, and family life, it’s hard to identify with one specific role. But here I am, a woman in business. A business woman if you will. As a...

You wouldn’t think of it, however, there is so much psychology that applies to marketing. It involves understanding how your target audience acts and lives on the daily (buyer persona), color influence on emotion (color theory), and how to send your message to these...