Our Blog

Rebrands are hard. Even when you really know what you’re doing. You’d be surprised at how easy it is to over-intellectualize fonts. Though we did find ourselves philosophizing (perhaps a bit too much) about the existential meaning of dusty rose vs. mauve, Maintain’s...

As a full-service marketing agency, we place an emphasis on comprehensive campaigns that bring a bunch of strategic and creative initiatives together in order to drive growth. But what are those initiatives, and why are holistic campaigns so effective that we choose...

Is working with a marketing agency a waste of money? The answer is no, and we know what you’re thinking: sounds like something a marketing agency would say. But the truth is that working with a marketing agency is the only way to leverage the manpower of a full team...

“How should I spend my marketing budget?” is one of the most important questions a company leader can ask - especially for a small business. Making the most of your marketing dollars doesn’t always mean having the lowest bottom line; it means having the best ROI. The...

Storytelling is the foundation of all marketing today, with video storytelling falling at the top of the list of most effective ways to reach your target audience in today’s modern marketing world. Here’s why videos should always be a part of your marketing...

What are the differences between SEO and SEM, and how do these two ultra-important strategies make all the difference for a small business? In other words, what even makes them ultra-important in the first place? Growing your small business digitally (which, let’s be...

Every guide to SEO that’s worth its salt will tell you the same thing: there’s no one-step solution to turning up higher on search engines overnight, and if a marketing agency tries to tell you otherwise, they’re not the agency for you. With that said, there are...

“How to market my small business” can be a difficult search. At every turn, you’ll run into different kinds of advice, all of which focus on different initiatives that are dubbed “absolutely necessary.” Here’s the thing: maximizing your business’s growth, and...