MAINTAIN DIGITAL
MAINTAIN DIGITAL
Maintain Hospitality in Business
On any given morning, you can typically find me running from kitchen to bedroom to bathroom to kitchen again in order to feed 7 hungry bellies (I included myself and the dogs), clothe 3 little bodies (I didn't include myself 1 because I'm not little and 2...
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Words and Language in Design and Writing
I was recently watching YouTube video about design, and they said something interesting – “design has the power to change a person’s behavior”.
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How to KNOW Funnel Placement in the Buyer Lifecycle Stages
Have you ever seen a company just flood their media vehicles with coupons and deals? Possibly you have used this method yourself. Doesn’t that get annoying and leave you feeling exacerbated? Then those companies ask dumb questions like, “why is this not working!?”...
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INTEGRATED MARKETING COMMUNICATIONS ─ Find Your Target Demographic
KNOW Your Customer I am sure you have heard the question many times…Who is your target demographic? I would encourage you to contemplate, when you are asked that question, what is your ”go to” answer? A follow-up question usually is one that gets a lot of stutters as...
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4 Easy Steps on Converting People into Donors through Facebook Ads
If you know your donor demographic is active on social networks, then paid advertising a great way to show up where they are. However, if you are trying to reach new donors, conversions should not be your starting focus. More conversions come from targeted ads which...
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3 Reason Why Your Business Should Use Social Media
Free Advertising Branding and exposure are key components for a business to survive. Everyone knows that, right? Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines. Branding is...
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Top 6 Reasons Why You Should Outsource Your PPC Account
There is more that goes into a Pay-Per-Click account than many people may think. The main reason companies fail with paid search accounts (ie: Google) is simply lack of understanding. It all boils down to how to correctly set up a successful account. A successful PPC...
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Top 4 key components on How to Improve your SEO
SEO is short for Search Engine Optimization. If someone doesn't know where to find a product or service online, they will most likely make their way to their favorite search engine (Google, Bing, Yahoo). Search engines crawl the web and look for the best match...
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What is a Buyer Persona?
First off you might be asking yourself, what in the world is a buyer persona? The technical definition of a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. That sounds great...
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