There’s More to Being #Aesthetic Than Color Schemes
So much of social media is about establishing and maintaining a recognizable, interesting aesthetic. This about more than just looking pretty; it’s a core element of branding philosophies that predate social media. The idea is that the more easily recognizable your branding, the more efficiently and effectively you can spread brand awareness. Similarly, the more in line your social media presence is with your brand identity, the easier it becomes to make your company easily recognizable to digital audiences. While there’s no denying that a strong color story is instrumental to creating your brand’s aesthetic, it’s not the only way to help bring it to more audiences. In fact, video can be a great way to make a statement about your brand identity. This is equally true when it comes to stop motion, which allows you to incorporate multiple colors, objects, and textures that you associate with your brand into easily digestible video clips that audiences love – but what is it about stop motion that’s so appealing?
Catch the Eye Again and Again
Our eyes love patterns – so much so, in fact, that they’re always looking for them whether we realize it or not. Stop motion, which is composed of jump cuts at regular intervals, immediately gives our eyes and brains the patterns to which they tend to gravitate. Because of these tiny jump cuts, stop motion calls our attention to the changes in each frame of a video. Whether you’re using stop motion to relay an animated story or to showcase a moving flatlay, it’s a stylistic device that appeals to our natural sensibilities.
Elevate Your Flatlays
Speaking of flatlays, stop motion is an extremely effective way to bring yours to the next level. We’ve already talked about why flatlays are such a staple of any social media account (and why they should be a part of yours, too), and the benefits of a flatlay are exacerbated when stop motion is thrown into the mix. With stop motion, you can add some dynamics into your flatlays. Whether you use it to show the objects in your flatlay moving around into different positions or to add in new objects in each frame, stop motion is a great way to take your flatlays from a display to a story. Here’s what we mean.
Here’s the thing about social media: the more you can do without relying on audio, the better. For example, a 2016 study found that as many as 85% of videos watched on Facebook were played without sound. This means that your video resources should go to visuals over sound every single time. Stop motion is inherently visual; if any sound is included, it’s usually as a complement to the very clear story that’s being told through images on-screen. This can be especially useful if you’re looking to share an informational video or tutorial about one of your products or processes. Because it’s literally a step-by-step video punctuated by tiny jump cuts, stop motion is extremely compatible with how-to’s and step-by-step guides. It’s a great way to show, rather than tell, your audience about an exciting new product or feature you have to offer them.