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Is Hiring a Marketing Agency a Waste of Money? Here’s the Truth About the Actual Value an Agency Can Bring to Your Business (and Whether it’s Worth it).

by | Aug 10, 2021

marketing agency a waste of money
Is working with a marketing agency a waste of money? The answer is no, and we know what you’re thinking: sounds like something a marketing agency would say. But the truth is that working with a marketing agency is the only way to leverage the manpower of a full team of specialists at a fraction of the cost it would take to hire those specialists in-house. A great marketing agency will give you a full in-house team’s worth of assets and growth at the cost it would take to hire one or two experts. Today, we’re going over how exactly a great marketing agency will give your business more than a return on its investment – and how you can make sure you choose the right team.

Bottom Lines and ROIs

The best investments aren’t the ones that lead to the lowest expenses (though cost-effectiveness is nothing to dismiss). The best investments are the ones that yield a significant return. We’re data nerds, and a commitment to what the numbers tell us is foundational to what we do. The numbers don’t lie: the most effective marketing initiatives are the ones that are contextualized into holistic campaigns. That means that the best thing you can do for your marketing strategy is not to create a blog post here and a landing page there. It’s to create cohesive campaigns that bring blog posts, landing pages, photos, video, ads, social media, and any other digital initiatives under a results-driven, specific campaign.

Holistic Campaigns Explained

As a full-service marketing agency, we understand the importance of running smart, strategic campaigns that bring both creative and technical work together to drive growth. That’s because your audience is much less likely to see a single, solitary blog post or video than they are to see a series of blogs, ads, videos, photos, social media posts, and web pages that target them on the right channels, at the right times.

Holistic campaigns work because they anticipate your audience’s pain points, analyze their behaviors, and meet them where they are in their decision-making journey in order to build trust with your business and drive engagement without being disruptive.

The Numbers Don’t Lie

Every effective marketing strategy is rooted in numbers. If the numbers aren’t there, it’s only a matter of time until any luck that’s keeping a strategy afloat runs out. We leverage ongoing data analytics to determine where pivots and optimizations need to be made in a marketing strategy in order to improve your messaging, connect with viewers, and incentivize conversions. Working with an agency means getting to run campaigns that are always being tested, evaluated, and optimized; it means you never have to wonder about whether an ad would perform better with a different caption or call to action – instead, you get to see the numbers for yourself.
Is hiring a marketing agency a waste of money? Absolutely not. In fact, hiring a marketing agency saves you money while boosting ROI, allowing you to have unfettered access to a team of experts at a fraction of the cost it would take to hire them in-house. If you’re interested in seeing more details about how exactly marketing campaigns work to drive growth, reach out to us – we’re dying to have an excuse to fully nerd out on data.

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