Storytelling is the foundation of all marketing today, with video storytelling falling at the top of the list of most effective ways to reach your target audience in today’s modern marketing world. Here’s why videos should always be a part of your marketing strategy.
Short Attention Span
According to a study done by The Technical University of Denmark, people’s attention span has quickly been decreasing from 12 seconds to 8 seconds over the past few years. And our attention span is just getting shorter due to the overwhelming amount of media presented to us every day, hour, and minute.
Another report says that Americans see an average of 4,000 to 10,000 ads PER DAY. This is why the more dynamic and attention-grabbing your ad, the better. If not, the audience will scroll right past and you’ll be forgotten. The good news, though, is that there is plenty you can do to tell your story in an engaging way.
Photos Are In The Past
The head of Instagram, Adam Mosseri, announced on June 30th 2021 that the iconic photo sharing platform is now officially a video sharing platform. This shows that whether you’re using the platform to run ads, provide education, or establish your brand, sharing video is the most important thing you should be doing to keep up with digital trends.
Types of Videos
Visuals. Visuals. Visuals. If you want people to remember the content you are presenting them, now’s the time to share that content through videos. Here are some types of videos your business can be making to support your marketing strategy:
- Brand Videos
- Commercials
- Ads
- Testimonials
- Social media content
- Educational or How-Tos
- Product B-roll
Google and social media are proven to favor videos. Is your business incorporating videos properly into your marketing strategy? If you’d like to learn more about the proper use of video marketing in 2021, don’t hesitate to set up a meeting with us.
