Of course, many small businesses don’t have the budget for an in-house marketing department (even if it just consists of one or two people). This means that small business owners and other leaders are left attempting to create their branding themselves, or to hire on a freelancer to take care of it. This is inefficient for a host of reasons: there’s a major learning curve for DIYing a branding strategy, and it’s a process that takes years to perfect; professional strategists and designers have access to world-class software intended to help make their vision come alive; and, for those who choose to work with a freelancer, there’s the issue of communication – and a high chance you’ll need multiple revisions, at best, before everything is just right; on top of that, one freelancer can’t get nearly as much done as an entire team (and working with multiple different freelancers can quickly lead to inconsistencies in your branding).
When you work with a digital marketing team, you invest in a group of specialists who know how to work together – and who have a business model that relies on effective communication. This means receiving not only multiple options and getting numerous revisions, but receiving these deliverables within a timeline that works for you.