“How to market my small business” can be a difficult search. At every turn, you’ll run into different kinds of advice, all of which focus on different initiatives that are dubbed “absolutely necessary.” Here’s the thing: maximizing your business’s growth, and maintaining a steady trajectory of growth long-term, requires a variety of projects to work together under a cohesive, data-driven strategy. With that said, there are some moves you can make to start your business off on the right foot at a relatively low cost. Today, we’re going over some of the relatively easy and affordable things you can do to help make the most of your business’s digital presence now. Let’s get into it.
Streamline Your Website
When was the last time your website was professionally audited and optimized? If there’s anything that’s worth investing time and money in, it’s the appearance and functionality of your website. Lots of professionals call the website a business’s digital storefront, but the reality is that it’s much more than that. Your business’s website is your storefront, your billboard, your business card, and your cash register all in one. It’s your biggest networking resource and your most effective customer attraction tool. Your website must be intuitive: customers must be able to navigate it easily and seamlessly from their first time visiting it onward. It must also be results-driven; calls to action should be located on every page in order to incentivize audiences to sign up, schedule a consultation, or otherwise engage with your business. Of course, your website should also be optimized to rank as high as possible in search engine results (but we’ll talk more about that in a little bit).
SEO ASAP
SEO, also known as search engine optimization, is a fancy term for all of the free stuff you can do to help your website turn up as high as possible in relevant search engine results. This includes having a streamlined, readable website; writing blog posts about topics that your audience is likely to search for; using location-based keywords on your web pages that represent the areas where you offer services; writing web pages that match specific services your potential customers are likely to search for on Google; and much more. SEO never ends – there are always plenty of things you can do to make the most of your website and to improve its ranking on Google. The beauty of SEO is that you can at least make a dent in it yourself. Write engaging blogs that include high-performing keywords. Reach out to popular blogs in your area to see if you can do some guest posting and link back to your website. Make sure your website is always growing with fresh, targeted, and relevant content.
Shoot Your Shot
In this day and age, you don’t really have a digital presence unless it’s complete with professional-looking, well-edited images. Search engines scan your website both for the presence and the quality of images. Having well-lit, well-edited photos throughout your website doesn’t just help to keep viewers engaged and elevate your brand. It plays a part in helping your website turn up higher in search results. Image cohesion is key. Make sure your photos are edited with the same presets, and that the colors represented in your photos (both online and in social media) don’t clash with your branding colors. The best thing you can do to produce beautiful photos is to have them shot and edited by a professional. There’s no overstating the impact that well-shot and well-edited photos can have on the overall look and feel of your website in addition to how it performs, both on Google and in terms of lead generation.
Work with an Agency (Hear Us Out)
We know: leave it to an agency to tell you about how important it is to work with an agency. But the truth is that working with a marketing agency can be one of the most valuable choices you make for your business. The key, however, is to find an agency that puts a priority on creating cohesive campaigns that bring several different elements together under one strategy. This is important, because in order to maximize growth for your business over time, you need to have measurable, scalable campaigns that are constantly being optimized according to your audience’s behaviors, your business’s developments, and your evolving goals. Hiring a marketing agency to create these campaigns for you, all the while optimizing your website and updating your branding, means getting to reap all of the benefits of having an in-house team of marketing experts at a fraction of the cost it would take to hire them as full-time employees.
“How to market my small business” makes sense as a recurring search term on your Google page, and we hope that this has been a helpful resource to showcase the doable ways you can give your digital presence a boost. If you’d like to learn more about how to maximize your business’s growth in a steady and sustainable way, don’t hesitate to set up a meeting with us.
