First impressions have always been tough, but our crowded digital spaces have made them both difficult and essential. In the digital marketing world, the Awareness stage refers to the process by which customers find out about your brand. Whether it’s an ad on their Facebook timeline, a beautiful photo on their Explore page, or a serendipitous Google search, the Awareness stage is the moment when connections are made. A successful image-driven digital strategy is bound to ask: “how can you use photos to help attract customers at the awareness stage?” Of course, there is no shortage of answers to this question – and one of the most reliable is lifestyle photography.
Successful awareness-stage lifestyle images accomplish two important things: they convey the overall look and feel of your brand in a way that’s specific and distinctive. They are able to stay true to what makes your brand unique while appealing to the sensibilities of a larger audience. This is where the whole “a picture’s worth a thousands words” thing comes in. Good lifestyle shots at the awareness stage of your campaign will be fresh, eye-catching, and in line with your vision for your brand. They’ll make customers want to see more.