Want to Know How to Grow Your MedSpa? It’s All in the Messaging

Your MedSpa practice is full of potential, waiting for the right audience and right
messaging to take it to the next level.

Want to Know How to Grow Your MedSpa? It’s All in the Messaging

Your MedSpa practice is full of potential, waiting for the right audience and right
messaging to take it to the next level.

The Problem With
MedSpa Marketing

MedSpas are some of the fastest-growing businesses in the medical industry. With their long-lasting and minimally invasive beauty treatments, they provide beautiful results that can help patients feel and look their best. However, ineffective messaging around MedSpas can make them come across as inauthentic, inaccessible, and intimidating. It’s time to change the story. With powerful and empowering messaging, your MedSpa can reach its full potential and welcome a wide range of new patients.

Putting Your
Client First

At Maintain, we create an inbound marketing strategy. This approach focuses on generating content that will draw in your target audience by leading them through a journey that addresses their pain points. Along the way, they build a trust-based relationship with your brand as you provide the information they need and show how your services are a solution to their problems. With inbound marketing, we not only expand your audience but also help you gain more loyal customers who consistently use your service. Let’s take a look at each step of the buyer’s journey.

Successful marketing for your MedSpa begins
with understanding your client. One way you can learn about your audience is to create a buyer persona. Buyer personas are a semi-fictional representation of your ideal buyer. These profiles are very detailed, including their occupation, assets, family, buying habits, goals, frustrations, and more. With a clearly defined portrait of your ideal patient, you can tailor your approach to meet the unique needs of your evolving audience. Over the years, aesthetic services and MedSpas have been rapidly changing, along with their clientele. By understanding the changes and trends of your patients, you can adapt your marketing to their wants, allowing your strategies to authentically resonate with them.

It’s Time to Make Your
Messaging More Inclusive

With accessibility to Plastic Surgery and MedSpa treatments expanding, it’s time to welcome your new audience by embracing inclusivity in your messaging. Let’s take a look at how you can diversify your branding to reach a wider audience and expand your practice.



The narrative has shifted for MedSpas; their services are no longer exclusive to the elite or wealthy. Every year, MedSpa treatments are becoming more and more accessible for the everyday person to enjoy. Your marketing should reflect this inclusivity by expanding its target audience. It’s not just celebrities and socialites anymore, your potential patient may be the mom next door. To reach this audience, you should tailor your messaging to target their needs, lifestyles, pain points, and goals.

Appeal To a More

Diverse Audience

The way to reach a wider audience is to broaden your representation by incorporating diversity in your messaging. Successful marketing encourages your ideal clients to see themselves in your brand’s imagery. Your brand’s imagery should include a variety of bodies, faces, and genders. This makes your potential clients feel welcomed and encouraged to participate in your MedSpa.

How to

Grow Your MedSpa With Elevated Marketing

Ready to bring new life to your MedSpa? Let’s explore strategies that will elevate your marketing beyond traditional messaging.

Want to See Expert MedSpa Marketing In Action?

Now that you know how to grow your MedSpa, you should see these strategies in action! As a one-stop shop marketing agency, we’ve helped our client, Gayoso Plastic Surgery and MedSpa, refresh their messaging. With an authentic story, and the elevated visuals to illustrate it, we’ve helped them expand their brand and show how caring and skilled their team is. Check out our amazing results with Tegan’s Testimonial!
Tell a Story

Your MedSpa is your business, but it won’t appeal to your audience to market it as one. Instead, view your MedSpa as a solution to your patient’s needs, or as a change waiting to happen. Think of your messaging from their perspective. You’re not just selling a procedure, you’re helping your audience become the best version of themselves. Your narrative involves more than just treatments; it’s about empowerment, improvement, and embracing life confidently.

Use Real (Not Stock!) Photos
The best way to connect with your audience is to be authentic, and that stands with your brand’s imagery. Real people want to see real patients, real bodies, and real results. Authentic photography and videography help you make these connections and build trust in a way that generic stock photos can’t replicate. Switch out your old stock photos for genuine photos by hiring a professional photographer or working with a marketing agency that provides photography services.
Include Testimonials
Nothing connects us more than shared experiences. Real-life testimonials can resonate deeply with potential clients, offering insights, answering questions, and relieving any concerns that may dissuade potential patients from moving forward with a procedure. It gives your potential patients the inside scoop, allowing them to envision themselves in your MedSpa and inform their expectations.
Engage With Your Audience
If you want your audience to engage with you, you should engage with them. Invite them into your brand through social media. Behind-the-scenes content, building tours, informational videos, interviews, and more can give your potential clients the chance to experience your practice. MedSpa procedures may be intimidating, or scary even, by showing the process and people behind it, you may give your audience the reassurance or encouragement they need to schedule a consultation.
Update Your Website
Your online presence speaks volumes about your business, and an outdated website sends the wrong message. Outdated photos, colors, or copy can confuse your potential clients or steer them away entirely. If your website is more than a decade old, then it’s overdue for a refresh. An updated website can more authentically represent your brand’s atmosphere and credibility as a practice, and better align with your ideal client’s wants.
If you’re interested in talking with our team about taking your digital presence to the next level, contact us at Maintain, and we can grab a coffee to discuss it together. We can help you and your content get the attention it deserves.

Reach Your Business’s Full Potential

Achieve the growth you want to see with a marketing team that puts your business first. We work directly with you to provide you with the results YOU want for your brand. With your goals in mind, combined with our marketing expertise, we will redefine and elevate your business so it can realize its full potential. Download our membership guide for a more detailed look at our services and marketing memberships. We look forward to making digital magic with you.

Reach Your Business’s Full Potential

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