SEO, or Search Engine Optimization, is the process of making sure your website turns up as high as possible in search results for relevant keywords. For example, if you run a Tampa-based catering business, you’d want to be a top result for Google searches like “best Tampa caterers” or “Tampa event catering.” SEO is fantastic because, when done correctly, it can help your website be seen by thousands of people who are already interested in the services you have to offer – and you don’t have to pay a time for advertisements or boosts. With that said, the thing that’s difficult about SEO is that it’s never-ending; there are always more ways to optimize your digital presence, and there are always plenty of businesses competing for the same coveted spots on the first page of Google results. The best way to boost your SEO is to work with a professional to make sure it’s always optimized (more on that later), but you can start making some improvements to your website right away through consistent, targeted content. First up, research popular keywords in your industry and area. Then write out blog posts, web pages, eBooks, and other types of website-based content that includes those keywords (generally, it should be one keyword per post). Be consistent and thorough with your content development.