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How Lifestyle Photography Can Help Your Brand Grow

by | Nov 27, 2020

It’s safe to say that the last few years will go down in marketing history as the age of the influencer. With social media completely revolutionizing the way we communicate, engage, and consume, photography is playing a role in brand-consumer relationships that’s different than ever before. Don’t get us wrong: brand photography goes back as far as the commercial. It’s a cornerstone of modern marketing. With the said, the rise of social media has lent itself to the explosion of lifestyle photography not just as a vehicle for social connection, but also for business growth. Lifestyle photography is a powerful tool to leverage in the establishment and expansion of your brand. In this post, we’re going over what makes lifestyle photography so powerful and how you can make sure that you use it to connect with audiences, engage with your followers, and drive long-term growth for your business.

It’s a Social World

In a world where billions of people have a palm-sized supercomputer within reach at all times, the ways we research, browse, and communicate are more far-reaching than ever before. Social media has completely redefined the way we do business, because it allows even the smallest businesses to connect and resonate with customers all over the world. The possibilities of social media are endless: the right strategy could lead what would’ve been a small local boutique just 30 years ago to become a world-renowned online retailer. Most significantly, the potential success of a brand via social media hinges more on its visual presentation than anything else. The thing is, the success of a business on social media hinges less on its ability to produce picture-perfect, aesthetic feeds than it does on its ability to be relatable. As the social media market becomes more and more inundated with brands looking to leverage its power, it also becomes oversaturated with ultra-polished, too-good-to-be-true images. Though there’s something to be said for having a gallery of well-lit, high-quality photos to share, the end-all, be-all of social media success isn’t perfection; quite the opposite – it’s relatability.

Make a (Branding) Statement

That’s where lifestyle photography comes in. Investing in lifestyle photography for your brand is about deciding to communicate not just what you have to offer, but who you are. Lifestyle photography has the potential to address the questions that really matter – questions that audiences, whether they realize it or not, turn to social media to answer: what sets your brand apart? Who are the people behind the company? Why do you do what you do, and what makes you different from others who do something similar? Lifestyle photography sets the foundation for you to establish a connection with your audience based on shared values and common interest. Those are the connections that last.

When you work with a digital marketing team, you invest in a group of specialists who know how to work together – and who have a business model that relies on effective communication. This means receiving not only multiple options and getting numerous revisions, but receiving these deliverables within a timeline that works for you.

Humanize Your Brand

One of the most exciting things about incorporating lifestyle photography into your digital presence is that it’s an opportunity to go beyond your products and services – it’s a chance to put your workplace culture, your team, and your hobbies on display. During your lifestyle photoshoot, ask your team members to bring objects that represent their favorite hobbies and interests. Maybe you can even schedule a shoot during a team-building event or happy hour. If you love to cook, jog, walk on the beach, take your dog to the park, or take part in any other activities in your community, consider doing lifestyle shoots that bring those hobbies to life. Give your audience an idea of what your business stands for based on the real people who make it what it is.
Don’t underestimate the power of lifestyle photography when it comes to making a bold, relatable statement about what it is that makes your company – and the people who make it special – unique. If you’d like to learn more about how lifestyle photography can help your brand grow, don’t hesitate to reach out to us!

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