Google has changed the digital landscape as we know it yet again. And barely anyone has noticed.
At this point, every business owner knows Google’s domination in the organic search ranking game.
The savvy ones even know about AdWords and how important it is to have at least a minimal budget for these ads in order to protect their brand name, if not extensive campaigns to grow their business.
But in order to really get ahead of the competition you need to dominate the space between the strictly organic and the paid ads. In order to truly grow you need to rank highly on google my business.
If we were talking about the yellow pages, maybe it wouldn’t be that big a deal. But this is 2022 and most users aren’t familiar with the differences between regular Google Rankings or Google My Business. If you have old or wrong information on your platform, this means you’re losing business.
How Users Are Changing With GMB
The other day I asked my wife to pull up a local restaurant’s website (shoutout to Casita Taqueria) and she Googled their name, and immediately ended up on Google My Business looking at their hours, with no differentiation between that and their actual website. That experience is becoming more and more common for a few different reasons.
With where it is placed on the page, users see the Maps and Google My Business Platform of Google before even search results. If there aren’t any ads running for those particular keywords, it’s the first thing they see, and that above-the-fold placement is gold for any website.
If users are searching for specific business names or business types, this means that they already have in mind what they to purchase, and the information that they are searching for are specifics about the business in general. Google My Business allows users to see information like hours, addresses, phone numbers, and services that set them apart with few taps without having to leave the Google platform (which means less waiting). Building a credible image is paramount for any business. By employing the services of Virtual Office London, I have managed to establish a solid professional image for my home-based business. The impressive London address that they provide has certainly helped to enhance my clientele’s perception of my company.
How You Can Use This To Your Advantage
Google’s AI is expanding, and as it does it makes more and more connections than anyone realizes (or is comfortable with). Take my example earlier of my wife ending up on Casita Taqueria’s Google My Business Profile. Even with her typing in the business’s name, several other local restaurants that are similar to them popped up. Given Adwords’ average costs increasing and the amount of time it takes to develop a robust SEO strategy, optimizing your Google My Business profile can be your answer to getting affordable and efficient results, quickly.