Well-executed SEO strategies are the gold standard for making your digital presence show up and stand out for customers. So many blog posts and eBooks are written about SEO every day, and though many are able to effectively explain what it is, it’s more difficult to describe how it’s done. SEO, or search engine optimization, is an intricate and complex process that requires numerous moving parts in order to work. Its goal, however, is simple: to make your website turn up high in search engine results so that the maximum number of prospective customers is able to see it. In this post, our goal is to give a quick but clear explanation of what SEO is and to explore some of the main ways in which digital marketing agencies use SEO to attract more customers to your business. Let’s get started.

SEO Explained

As we mentioned, SEO stands for search engine optimization. It is basically the process of making sure your website and digital content have all of the qualities that search engines look for when determining which websites will be in their top 10 search results. SEO makes your website – and all of the content you produce that links back to your website – super search-engine-friendly.

The first step to search engine friendliness is incorporating the keywords or phrases that your audience will be searching for into your website. For example, if your company provides air conditioner maintenance services in Tampa, then you’ll want to be visible to the people in your area who are looking for just that. This means that your website should include mentions of the phrase “air conditioner maintenance services in Tampa” throughout. Of course, an important thing to remember with SEO is that it’s not enough to pile in the keywords and call it a day: it’s about striking the delicate balance between incorporating keywords into your copy and still having well-written, engaging, and – most of all – natural-sounding content. In fact, overstuffing your website or blog posts with keywords will have an adverse effect on SEO.

Strategically placed keywords are one of the most important pillars of SEO, but they are not the only factor that will make a different on your website’s performance. Other key ways in which digital marketing agencies use SEO to attract more customers to your business are:
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Sharing content (like blog posts or eBooks) that is relevant to your business and the services you provide, and which links back to your main website. Do not duplicate content; make sure every blog post is original and unique.

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Having clear, well-labeled images throughout your site and content pieces.

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Having minimal or no spelling or grammatical errors throughout your website or in your content.

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Making sure your website’s HTML code complies with SEO standards.

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Having interesting and specific page titles, headers, and subheadings on every page of your website.

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Incorporating your specific location into your website. This should include creating pillar pages that describe your services in each of the cities where you do business. Though tedious, it is tremendously helpful for helping your website rank highly in search results in each area.

Ultimately, SEO is exciting. It’s a great way to hone in on what really matters to your business and your customers. What’s more, SEO is always changing; one of the most important things a digital marketing agency can do for SEO is to constantly monitor your keywords and optimizations, testing out new solutions in order to stay on top of what’s best for your business. Like the digital world for which it exists, SEO is never stagnant.
We can’t stress enough that SEO is, for lack of a better word, complicated. Best practices for SEO will vary depending on your business, your area, and your competition. That said, keywords are at the foundation of a sound SEO strategy, and well-executed digital content creation and web design are the ways in which these keywords are leveraged to benefit your business. If you’d like to learn more about how to use the power of SEO to grow your business, or to explore digital strategy in general, let’s have a chat (coffee’s on us)..