The first step to search engine friendliness is incorporating the keywords or phrases that your audience will be searching for into your website. For example, if your company provides air conditioner maintenance services in Tampa, then you’ll want to be visible to the people in your area who are looking for just that. This means that your website should include mentions of the phrase “air conditioner maintenance services in Tampa” throughout. Of course, an important thing to remember with SEO is that it’s not enough to pile in the keywords and call it a day: it’s about striking the delicate balance between incorporating keywords into your copy and still having well-written, engaging, and – most of all – natural-sounding content. In fact, overstuffing your website or blog posts with keywords will have an adverse effect on SEO.