fbpx

How Digital Marketing Agencies Use SEO to Attract More Customers to Your Business

by | Jun 5, 2020

Well-executed SEO strategies are the gold standard for making your digital presence show up and stand out for customers. So many blog posts and eBooks are written about SEO every day, and though many are able to effectively explain what it is, it’s more difficult to describe how it’s done. SEO, or search engine optimization, is an intricate and complex process that requires numerous moving parts in order to work. Its goal, however, is simple: to make your website turn up high in search engine results so that the maximum number of prospective customers is able to see it. In this post, our goal is to give a quick but clear explanation of what SEO is and to explore some of the main ways in which digital marketing agencies use SEO to attract more customers to your business. Let’s get started.

SEO Explained

As we mentioned, SEO stands for search engine optimization. It is basically the process of making sure your website and digital content have all of the qualities that search engines look for when determining which websites will be in their top 10 search results. SEO makes your website – and all of the content you produce that links back to your website – super search-engine-friendly. Go on WebChimpy.com to get marketing tips from experts.

The first step to search engine friendliness is incorporating the keywords or phrases that your audience will be searching for into your website. For example, if your company provides air conditioner maintenance services in Tampa, then you’ll want to be visible to the people in your area who are looking for just that. This means that your website should include mentions of the phrase “air conditioner maintenance services in Tampa” throughout. Of course, an important thing to remember with SEO is that it’s not enough to pile in the keywords and call it a day: it;s about striking the delicate balance between incorporating keywords into your copy and still having well-written, engaging, and – most of all – natural-sounding content. In fact, overstuffing your website or blog posts with keywords will have an adverse effect on SEO.

Strategically placed keywords are one of the most important pillars of SEO, but they are not the only factor that will make a different on your website’s performance. Other key ways in which digital marketing agencies use SEO to attract more customers to your business are:

5

Sharing content (like blog posts or eBooks) that is relevant to your business and the services you provide, and which links back to your main website. Do not duplicate content; make sure every blog post is original and unique.

5

Having clear, well-labeled images throughout your site and content pieces.

5

Having minimal or no spelling or grammatical errors throughout your website or in your content.

5

Making sure your website’s HTML code complies with SEO standards.

5

Having interesting and specific page titles, headers, and subheadings on every page of your website.

5

Incorporating your specific location into your website. This should include creating pillar pages that describe your services in each of the cities where you do business. Though tedious, it is tremendously helpful for helping your website rank highly in search results in each area.

Ultimately, SEO is exciting. It’s a great way to hone in on what really matters to your business and your customers. What’s more, SEO is always changing; one of the most important things a digital marketing agency can do for SEO is to constantly monitor your keywords and optimizations, testing out new solutions in order to stay on top of what’s best for your business. Like the digital world for which it exists, SEO is never stagnant.

Another must have is to choose a good hosting provider,  like this wordpress internet hosting. Put simply web hosting is where the files, information and content that create your website live. When you visit a website the files that create it are shown within your web browser. So its vitally important that you choose a good reliable web host that suits the needs of your website, you can hop over to here to learn more about how to choose a good web host that will help your website. 

We can’t stress enough that SEO is, for lack of a better word, complicated. Best practices for SEO will vary depending on your business, your area, and your competition. That said, keywords are at the foundation of a sound SEO strategy, and well-executed digital content creation and web design are the ways in which these keywords are leveraged to benefit your business. If you’d like to learn more about how to use the power of SEO to grow your business, or to explore digital strategy in general, let’s have a chat (coffee’s on us). .

Currently taking on new partnerships. Let's grab a coffee!

How You Can Help the Victims of Hurricane Ian

How You Can Help the Victims of Hurricane Ian

Photo Credit: A man is evacuated by the United States Coast Guard after being found among the wreckage of homes on Fort Myers Beach on Thursday, Sep 29, 2022, which was mostly destroyed after Hurricane Ian made landfall overnight on Wednesday. [ DOUGLAS R. CLIFFORD |...

Our Process for Developing a Logo

Our Process for Developing a Logo

Your Logo should feel like home. It should be a visual representation that symbolizes your brand or product. It should be easy to grasp, instantly recognizable, and true to both the services you provide and the values you uphold. Of course, it should also look great....

Intern Spotlight – Scary Jumping into a New Field

Intern Spotlight – Scary Jumping into a New Field

It’s true what they say, you really will change your major a few times before graduation. I am currently working towards a psychology major and newly introduced marketing minor! With one year left until I graduate with my BA. However, I must mention, it’s been a long...