As social media takes over, what customers are looking for from their service providers changes. Big sales and incentivizing promotions are not what keeps audiences coming back to your website, and it isn’t what keeps your company on their mind when you leave. Nowadays, it’s all about building relationships with your customers – it’s about humanizing your company, showing your audience not only what you can do, but who you are. Whether it’s the content you post on you social media account, the tone of the copy on your website, or the quality of the blog posts and eBooks you share, content is your audience’s window into the soul of your company. It’s what will
keep you on their minds and what will keep them coming back.