Full-service healthcare marketing is incomparably more effective at driving growth for your practice than any single initiative can ever be. One of the most common mistakes that business owners make is hopping from initiative to initiative: a video here, a blog post there, a new web page once in a blue moon. The reality, however, is that the digital assets you produce and share with your audience are the most effective when they’re contextualized into a broader strategy: one that’s specifically aimed at your ideal audience member, leveraging data every step of the way to determine which initiatives are and aren’t successful. Today, we’re going to cover why full-service marketing is the way to go when it comes to attracting new patients – and how to find the agency that’s the perfect fit.
Why Full Service is the Way to Go
The digital marketplace gets more competitive every day, and standing out in it requires a lot more than luck. When a business sticks to one-off initiatives, luck is pretty much what they’re relying on. In reality, achieving steady and scalable success comes down to being able to consistently target, reach, and appeal to the clients you want to reach – and that requires a strategy. A full-service marketing agency won’t share one-off blog posts and singular videos and hope they’ll stick. They’ll come up with a data-driven campaign that’s specifically tailored to a buyer persona. This buyer persona will be a representation of your target market, and it will set the foundation for the tone, visuals, and content of your entire campaign. From there, the goal is to build out an informative and engaging content strategy that greets your target audience on the right channels, at the right times.
Data is Everything
Having a well-thought-out campaign is only the beginning; what really makes that campaign effective is the extent to which your agency collects data on each of its initiatives in order to measure what works and what doesn’t. For example: do you tend to get more views on a social media ad that features a video or an image? The only way to know for sure is to test those ads against each other, looking at the data to determine which one consistently garners more clicks. From there, you can optimize your campaign to include more of what works best and less of what doesn’t work. This doesn’t just extend to social media ads: from the calls to action on your website to the colors on your homepage to the layout of your blogs, there are endless small things that can be A/B tested in order to pinpoint what your audience wants to see and how they want to see it. Successful healthcare marketing campaigns aren’t just about ideas; they’re about constant evolution and data-driven growth.
See For Yourself
We’ve helped St. Pete healthcare professionals create beautiful websites that are both informative and disarming, giving patients the information they need alongside the types of images they want to see in order to feel comfortable. Take a look at some of our favorite examples for yourself.
The Cost-Effectiveness of a Full-Service Agency
Wouldn’t it just be more cost-effective to hire one person who can write a few great blogs for you every week, or to bring on a freelance developer to give your website a facelift? While it might be cheaper, it certainly wouldn’t bring about the same ROI over time. With that said, hiring a full team of experts in house is quite expensive. That’s why working with a full-service digital agency is a win-win: it gives you access to an entire team of experts at a fraction of the cost it would be to hire those professionals full-time. If the agency is really worth its salt, its team will feel like a natural extension of yours: constant communication, numbers-driven updates, and beautiful deliverables will be part of your partnership. When it comes to getting a favorable return on your investment, the best thing you can do is hire a full-service healthcare marketing agency that knows your industry and creates cohesive campaigns.
What specific services can you expect from a full-service healthcare marketing agency? To learn more about the specifics of a marketing partnership and to talk through ideas about how to bring growth to your practice, don’t hesitate to set up a free consultation with us.
