First Things First: What is Google My Business SEO?
SEO is a complicated process, but it basically comes down to this: how good are you at implementing focused keywords into your website through landing pages and blog posts? How easy-to-read are your landing pages, and how good are they at keeping your viewers on your site?
Google My Business comes into the mix because the more fleshed-out your GMB profile is, the more it helps to boost your overall SEO. Let’s talk a little bit about how you can make sure your GMB profile is set up for success.
Leave No Stone Unturned (or Section Unfilled)
Add Quality Images to Your Profile
This doesn’t mean that one bad review is the end of your entrepreneurial journey, but it does mean that it’s important to be proactive about soliciting honest feedback. Positive reviews will show future customers how great you are, and not-so-positive reviews will show you where you have room to improve. GMB displays customer reviews prominently, so always be sure to address any reviews that come in.
Engage with Your Customers
With all of that said, negative feedback isn’t the only kind you should reply to on your GMB profile. Be sure to thank customers for their positive feedback, as well! Show them how much the time they took to leave a nice comment means to you. Engaging with all of your customers on GMB is a fantastic sign of above-and-beyond attentiveness, and it’s sure to impress audiences who are considering your services (plus, it’s great for SEO).