Effective small business SEO isn’t about spending a ton of money; it’s about being both consistent and strategic. The truth is that any small business owner can start positively impacting their SEO right away if they allocate their time and resources to effective initiatives. How can you determine what those initiatives are in the first place? That’s what we’re here to help with. Now, we won’t lie to you: SEO is an ongoing process; it’s also kind of a full-time job. Though it’s probably not possible to completely optimize your search engine performance as a one-(wo)man show, it is definitely possible to make some positive strides. Let’s take a look at some of the most worthwhile initiatives to try out.
Get on Google My Business
Being on Google My Business is non-negotiable for anyone who wants to develop an effective search engine presence. Google My Business is one of the most widely used resources for audiences on search engines; research shows that about 64% of consumers have used Google My Business in order to find a company’s contact information or location. GMB allows people who are searching for relevant terms to see all of the important information about your business in one glance: your location, hours of operation, website, and client reviews, just to name a few. To not be on Google My Business is to do yourself a major disservice in our competitive digital landscape.
Add Professional Images to Your Website
Images that are professionally shot and well-edited are a must for your website. They don’t just make your website look more credible and engaging as a whole; they show search engines that the website is user-friendly and readable. This is key, since Google bots scour the pages of your website in order to determine whether viewers will have a positive experience there. The higher-quality the images throughout your website, the better it is for your SEO. Here’s the eCom babes price if you need their professional services.
Develop Location Pages
One of the goals of SEO is to make sure that your website turns up high in search results for the services you provide in your area. One of the best ways to work toward this is to create location-oriented pages on your website. For example, if you run a pet grooming business throughout Tampa Bay, a great move for SEO is to create landing pages about the grooming services you offer in the counties and cities where you offer them: “dog grooming in Pinellas County,” “pet grooming in Oldsmar,” and “italian greyhound breed group grooming services in Clearwater” are all great examples of location pages you can develop to boost your small business SEO.
Search engines look for websites that are always growing; one of the best ways to maintain great SEO is to ensure your website is constantly evolving. One of the easiest and most useful ways to do this is to run an active blog. Create content strategies that focus around specific services you offer. Your blogs shouldn’t just be about “selling” your services to customers; they should showcase your expertise and help your business stand out from the competition. Share blog posts with topics that match the terms that your audience is likely to be searching for on Google. Let’s consider that pet grooming business as an example: if they specialize in a specific kind of animal, offer mobile grooming services, or offer luxury pet grooming services, it would be worthwhile to develop blog content strategies surrounding each of these specialized services in order to attract the prospective customers they’re looking for.
Work with Professionals
We’ve said it before, and we’ll say it again: between campaign strategy, landing page development, blog post development, image creation, and data analytics, SEO is a full-time job. Though there are plenty of things you can do yourself to give your business a leg up, the only way to effectively boost your SEO is to work with a specialized team of professionals. A team of experts will be able to dedicate their knowledge and experience to every aspect of your SEO strategy, bringing about better results faster than you’d be able to yourself or with just one expert on your team. If you’re looking to see results quickly and attract customers more effectively, we strongly recommend working with a professional team who really knows their stuff.
Improving small business SEO is more about strategy and consistency than it is about spending a ton of money. If you’re looking to maximize your SEO results with a strategy that works, let’s talk.