Content Strategy

Here’s how we make sure your story resonates with the types of customers you want to attract.

Your Story Matters

And so does how you tell it. The best storytelling is the kind that knows its audience, communicating with them in the ways that are likely to resonate with them, incentivizing them to choose you over the competition. How can you accomplish that? We’re so glad you asked.

Know Your Audience

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Our content strategy development process starts with creating a data-driven buyer persona. This is a semi-fictional representation of your ideal customer, and it will set the foundation for your campaign, from the tone that’s used to the information that’s shared.

Know Your Audience

Our content strategy development process starts with creating a data-driven buyer persona. This is a semi-fictional representation of your ideal customer, and it will set the foundation for your campaign, from the tone that’s used to the information that’s shared.

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What are their frustrations?

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How can we reach them?

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Whats brands do they love?

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Where do they get most of their information from?

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What was their schooling like? What is their career?

The Buyers Journey

Every content strategy is designed to take your buyer persona on a natural decision-making journey that builds trust and incentivizes conversions over time. This buyer’s journey is divided into four stages: awareness, consideration, decision, and delight.

Blog Regularly

An active blog does more than establish you as a thought leader to your audience: it boosts your SEO, showing search engines that your website is constantly growing and evolving. Our blog campaigns are designed to build your thought leadership and take your audience along the buyer’s journey.

Let Your Premium Content Shine

With every content strategy, we develop a premium piece of content, whether it’s a video, eBook, whitepaper, or infographic, that shares useful information with your audience without asking for anything in return. This further solidifies your expertise while incentivizing your audience to turn to you for information related to your industry.

A Holistic Approach

The best content strategies are the ones that are grounded in data and contextualized into a bigger digital strategy. By developing your content strategy alongside your branding, website, social media presence, and multimedia content, we ensure cohesion across the board. We also get to measure exactly what initiatives are driving growth, determining where pivots are needed to optimize your digital presence. Need to develop a content strategy that’s both engaging and effective? We’re here to help you make that happen. Let’s talk about it (preferably over coffee).