Focus keywords are important because search engines look to them first in order to determine what a given webpage, website, or content piece is all about. While the content on the front-end of your website is optimized to attract and engage customers, the focus keywords on the backend are optimized to engage search engines.
June 2020 – 635
Estimated SEO Clicks
May 2020 – 4260
Optimizing for Location
With Blair’s AC, we created dozens of city- and county-specific location pages for all of the cities and counties in which Blair’s offered AC repair services. Each page contained a focus keyword that specified the services Blair’s offers as well as a specific city (i.e., “AC repair in St. Pete Beach.”). The result? Increasing the likelihood that Blair’s AC would turn up higher in search results done by people in need of AC repair in St. Pete Beach (and in every other city for which a location page was created).
Clear, Well-Placed Images
With Blair’s AC, we utilized bright, positive images throughout. These accomplished two major things: they kept customers engaged by representing the Blair’s brand in a fresh and appealing way, and they kept search engines engaged with their detailed meta descriptions and strategic placement.