Case Study:
Essential ChiroCare
The Brothers of Essential Chirocare
A Unique Story
Brand Refresh
Dr. Thang Tran and Dr. Tan Tran founded Essential Chirocare to relieve pain and help their clients have unburdened and happy lives. For almost 20 years, these brothers have fulfilled that mission and provided quality care to their patients. Now Dr. Thang Tran is chiropractor to the Tampa Bay Rays and Dr. Tan Tran works as the chiropractor to the Buccaneers! They came to Maintain looking to expand their practice and run a personal injury campaign. With our help, we helped them grow from four to six locations.


So we refreshed the brand with a new color palette and imagery direction! The
neutrals and grays create a grounded and relaxed atmosphere for the clients. Then a pop of blue adds a bit of color without being overwhelming. We also designed business cards for them that feature the updated color scheme. The business cards have an easy-to-read, yet sophisticated, font with the names of the doctors, logo, and available locations.
Photography
and Videography
and Videography
It’s not only important to hear the story behind the brand, but to see the faces behind it too. To elevate Essential ChiroCare’s brand, we shot professional branding photos and video ads at a local studio, Bravehaus. Then to show off their location and expertise, we also had an in-house photoshoot of Dr. Tan and Dr. Thang working with their patients.
Web Design
Dr. Thang Tran and Dr. Tan Tran founded Essential Chirocare to relieve pain and help their clients have unburdened and happy lives. For almost 20 years, these brothers have fulfilled that mission and provided quality care to their patients. Now Dr. Thang Tran is chiropractor to the Tampa Bay Rays and Dr. Tan Tran works as the chiropractor to the Buccaneers! They came to Maintain looking to expand their practice and run a personal injury campaign. With our help, we helped them grow from four to six locations.


Ebook Design
Ebook Design

Social Media Elevation



To reach a larger audience, we expanded Essential ChiroCare’s socials. You can find Essential ChiroCare on Instagram, Facebook, and Youtube. With social media, more people are aware of their brand and they also get to share what they love.
Ads and Content Strategy
Essential Chirocare came to us with a unique goal for marketing. They were looking to attract more personal injury clients through digital marketing. Most of their referrals came through lawyers that work in personal injury, but they wanted to gain personal injury cases through other sources as well. To reach these clients, we created an ad campaign that led potential clientele through a buyer’s journey to help them understand their pain after a car accident. Their journey ends by realizing that Essential Chirocare can help them find relief and enjoy life.
Ads and Content Strategy
Essential Chirocare came to us with a unique goal for marketing. They were looking to attract more personal injury clients through digital marketing. Most of their referrals came through lawyers that work in personal injury, but they wanted to gain personal injury cases through other sources as well. To reach these clients, we created an ad campaign that led potential clientele through a buyer’s journey to help them understand their pain after a car accident. Their journey ends by realizing that Essential Chirocare can help them find relief and enjoy life.
Expanding the Business
%
Increase: New Users
%
Increase: Pageviews
%
Increase: Keywords
%