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Case Study:
Essential ChiroCare

OUR MARKETING SERVICES GAINED OUR CLIENT A 352.79% ROI OVER A 6 MONTH SPAN. HERE’S WHAT WE DID.

The Brothers of Essential Chirocare

Dr. Thang Tran and Dr. Tan Tran founded Essential Chirocare to relieve pain and help their clients have unburdened and happy lives. For almost 20 years, these brothers have fulfilled that mission and provided quality care to their patients. Now Dr. Thang Tran is chiropractor to the Tampa Bay Rays and Dr. Tan Tran works as the chiropractor to the Buccaneers! They came to Maintain looking to expand their practice and run a personal injury campaign. With our help, we helped them grow from four to six locations.

A Unique Story

For Essential ChiroCare, we knew the heart of their branding was their unique story. As refugees from Vietnam, these brothers built their successful business from nothing and we wanted to share their journey. Featured on their website is a branding video of the two brothers telling their story along with shots of them working with their actual patients. It shows who they are and why they care.
Branding Video Created by Maintain

Brand Refresh

Dr. Thang Tran and Dr. Tan Tran founded Essential Chirocare to relieve pain and help their clients have unburdened and happy lives. For almost 20 years, these brothers have fulfilled that mission and provided quality care to their patients. Now Dr. Thang Tran is chiropractor to the Tampa Bay Rays and Dr. Tan Tran works as the chiropractor to the Buccaneers! They came to Maintain looking to expand their practice and run a personal injury campaign. With our help, we helped them grow from four to six locations.

So we refreshed the brand with a new color palette and imagery direction! The
neutrals and grays create a grounded and relaxed atmosphere for the clients. Then a pop of blue adds a bit of color without being overwhelming. We also designed business cards for them that feature the updated color scheme. The business cards have an easy-to-read, yet sophisticated, font with the names of the doctors, logo, and available locations.

Photography
and Videography

It’s not only important to hear the story behind the brand, but to see the faces behind it too. To elevate Essential ChiroCare’s brand, we shot professional branding photos and video ads at a local studio, Bravehaus. Then to show off their location and expertise, we also had an in-house photoshoot of Dr. Tan and Dr. Thang working with their patients.

Web Design

Dr. Thang Tran and Dr. Tan Tran founded Essential Chirocare to relieve pain and help their clients have unburdened and happy lives. For almost 20 years, these brothers have fulfilled that mission and provided quality care to their patients. Now Dr. Thang Tran is chiropractor to the Tampa Bay Rays and Dr. Tan Tran works as the chiropractor to the Buccaneers! They came to Maintain looking to expand their practice and run a personal injury campaign. With our help, we helped them grow from four to six locations.

Ebook Design

Ebook Design

Social Media Elevation

To reach a larger audience, we expanded Essential ChiroCare’s socials. You can find Essential ChiroCare on Instagram, Facebook, and Youtube. With social media, more people are aware of their brand and they also get to share what they love.

Ads and Content Strategy

Essential Chirocare came to us with a unique goal for marketing. They were looking to attract more personal injury clients through digital marketing. Most of their referrals came through lawyers that work in personal injury, but they wanted to gain personal injury cases through other sources as well. To reach these clients, we created an ad campaign that led potential clientele through a buyer’s journey to help them understand their pain after a car accident. Their journey ends by realizing that Essential Chirocare can help them find relief and enjoy life.

Ads and Content Strategy

Essential Chirocare came to us with a unique goal for marketing. They were looking to attract more personal injury clients through digital marketing. Most of their referrals came through lawyers that work in personal injury, but they wanted to gain personal injury cases through other sources as well. To reach these clients, we created an ad campaign that led potential clientele through a buyer’s journey to help them understand their pain after a car accident. Their journey ends by realizing that Essential Chirocare can help them find relief and enjoy life.

Expanding the Business

Before Essential Chirocare worked with us, they were already well-established in the area with four locations, but haven’t yet crossed into Pinellas County or Lakeland. One of their goals was to expand into those areas. We achieved this by using targeted Google ads, social ads, and Google My Business to establish a foothold in the area. After working with us, they were able to open two new locations. Now you can find Essential Chirocare in South Tampa, West Hillsborough, Brandon, West Fletcher, Pinellas Park, and Lakeland!

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Increase: New Users

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Increase: Pageviews

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Increase: Keywords

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Increase: Page One Keywords

In nine months, Essential Chirocare’s website traffic and keyword ranking increased from the brand refresh, video ads, photography, and social media marketing we’ve provided. From their investment with us, they have seen an increase in profit of over 350%! When you trust your business with us, we are sure to earn it!

352.79% ROI from Adwords Campaigns

We appreciate you taking the time to review our results, and we hope to partner with you to turn your business into the next success story. Don’t hesitate to reach out to us to set up a free consultation.
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