How we used holistic, data-driven campaigns to help a Tampa Bay HVAC company see tremendous growth in less than two years.
Case Study: Blair’s Heating & Air
The Air Conditioner 101 campaign was developed with Blair’s AC’s buyer persona, Stability Susan, in mind. This persona served as a data-driven representation of their target audience, and it set the stage for the tone, messaging, and information shared throughout the campaign.
We developed a ten-blog content strategy for the Air Conditioner 101 campaign, featuring blog posts that took readers along the natural decision-making process that everyone goes through when considering a service: the awareness, consideration, and decision stages.
The Air Conditioner 101 videos were the stars of this campaign, but they were only one piece of an elaborate, data-driven puzzle. Featuring a Blair’s AC expert and detailing solutions to some of the most common air conditioner questions homeowners have, this video series offered valuable information to viewers without asking for anything in return. As a result, they bolstered Blair’s thought leadership and incentivized customer conversions.
We developed a user-friendly landing page where all of the Air Conditioner 101 videos were featured and available to watch. By providing this information in an accessible and digestible way, we helped to build trust between Blair’s AC and its prospective customers.
The Results in Numbers
What results do the Air Conditioner 101 campaign, and other campaigns like it that we’ve run for Blair’s over the last couple of years, have to show? Take a look for yourself.
Page 1 Keywords
Total Organic Keywords
We appreciate your taking the time to review our results, and we hope to partner with you to turn your business into the next success story. Don’t hesitate to reach out to us to set up a free consultation.