by Jonathan Morey | Jul 13, 2016 | Digital |
KNOW Your Customer I am sure you have heard the question many times…Who is your target demographic? I would encourage you to contemplate, when you are asked that question, what is your ”go to” answer? A follow-up question usually is one that gets a lot of stutters as... 
by Jonathan Morey | Feb 10, 2016 | Digital |
If you know your donor demographic is active on social networks, then paid advertising a great way to show up where they are. However, if you are trying to reach new donors, conversions should not be your starting focus. More conversions come from targeted ads which... 
by Jonathan Morey | Feb 10, 2016 | Digital |
Free Advertising Branding and exposure are key components for a business to survive. Everyone knows that, right? Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines. Branding is... 
by Jonathan Morey | Feb 10, 2016 | Digital |
There is more that goes into a Pay-Per-Click account than many people may think. The main reason companies fail with paid search accounts (ie: Google) is simply lack of understanding. It all boils down to how to correctly set up a successful account. A successful PPC... 
by Jonathan Morey | Feb 10, 2016 | Digital |
SEO is short for Search Engine Optimization. If someone doesn’t know where to find a product or service online, they will most likely make their way to their favorite search engine (Google, Bing, Yahoo). Search engines crawl the web and look for the best match... 