by Jonathan Morey | Jul 13, 2016 | Digital |
Have you ever seen a company just flood their media vehicles with coupons and deals? Possibly you have used this method yourself. Doesn’t that get annoying and leave you feeling exacerbated? Then those companies ask dumb questions like, “why is this not working!?”... 
by Jonathan Morey | Jul 13, 2016 | Digital |
KNOW Your Customer I am sure you have heard the question many times…Who is your target demographic? I would encourage you to contemplate, when you are asked that question, what is your ”go to” answer? A follow-up question usually is one that gets a lot of stutters as... 
by Jonathan Morey | Feb 10, 2016 | Digital |
If you know your donor demographic is active on social networks, then paid advertising a great way to show up where they are. However, if you are trying to reach new donors, conversions should not be your starting focus. More conversions come from targeted ads which... 
by Jonathan Morey | Feb 10, 2016 | Digital |
Free Advertising Branding and exposure are key components for a business to survive. Everyone knows that, right? Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines. Branding is... 
by Jonathan Morey | Feb 10, 2016 | Digital |
There is more that goes into a Pay-Per-Click account than many people may think. The main reason companies fail with paid search accounts (ie: Google) is simply lack of understanding. It all boils down to how to correctly set up a successful account. A successful PPC... 