by Jonathan Morey | May 14, 2018 | Family |
Recently, my wife left me. Ok, ok – she didn’t “leave me” leave me. Don’t start jumping to conclusions. Her brother was graduating college in Boston, and she went away for a weekend to support him. You know what that means. I spent the weekend wifeless with all... 
by Jonathan Morey | Jul 13, 2016 | Digital |
Have you ever seen a company just flood their media vehicles with coupons and deals? Possibly you have used this method yourself. Doesn’t that get annoying and leave you feeling exacerbated? Then those companies ask dumb questions like, “why is this not working!?”... 
by Jonathan Morey | Jul 13, 2016 | Digital |
KNOW Your Customer I am sure you have heard the question many times…Who is your target demographic? I would encourage you to contemplate, when you are asked that question, what is your ”go to” answer? A follow-up question usually is one that gets a lot of stutters as... 
by Jonathan Morey | Feb 10, 2016 | Digital |
If you know your donor demographic is active on social networks, then paid advertising a great way to show up where they are. However, if you are trying to reach new donors, conversions should not be your starting focus. More conversions come from targeted ads which... 
by Jonathan Morey | Feb 10, 2016 | Digital |
Free Advertising Branding and exposure are key components for a business to survive. Everyone knows that, right? Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines. Branding is... 