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How to KNOW Funnel Placement in the Buyer Lifecycle Stages

How to KNOW Funnel Placement in the Buyer Lifecycle Stages

by Jonathan Morey | Jul 13, 2016 | Digital | 2 comments

Have you ever seen a company just flood their media vehicles with coupons and deals? Possibly you have used this method yourself. Doesn’t that get annoying and leave you feeling exacerbated? Then those companies ask dumb questions like, “why is this not working!?”...
INTEGRATED MARKETING COMMUNICATIONS ─ Find Your Target Demographic

INTEGRATED MARKETING COMMUNICATIONS ─ Find Your Target Demographic

by Jonathan Morey | Jul 13, 2016 | Digital | 3 comments

KNOW Your Customer I am sure you have heard the question many times…Who is your target demographic? I would encourage you to contemplate, when you are asked that question, what is your ”go to” answer? A follow-up question usually is one that gets a lot of stutters as...
4 Easy Steps on Converting People into Donors through Facebook Ads

4 Easy Steps on Converting People into Donors through Facebook Ads

by Jonathan Morey | Feb 10, 2016 | Digital | 1 comment

If you know your donor demographic is active on social networks, then paid advertising a great way to show up where they are.  However, if you are trying to reach new donors, conversions should not be your starting focus. More conversions come from targeted ads which...
3 Reason Why Your Business Should Use Social Media

3 Reason Why Your Business Should Use Social Media

by Jonathan Morey | Feb 10, 2016 | Digital | 0 comments

Free Advertising Branding and exposure are key components for a business to survive.  Everyone knows that, right?  Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines.  Branding is...
Top 6 Reasons Why You Should Outsource Your PPC Account

Top 6 Reasons Why You Should Outsource Your PPC Account

by Jonathan Morey | Feb 10, 2016 | Digital | 0 comments

There is more that goes into a Pay-Per-Click account than many people may think. The main reason companies fail with paid search accounts (ie: Google) is simply lack of understanding. It all boils down to how to correctly set up a successful account. A successful PPC...
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