In order to effectively leverage social media for success in your HVAC business, you have to be all over it – literally. Generally speaking, you want to have a presence on what we like to call the Big Three: Facebook, Instagram, and LinkedIn. This is important because each of these platforms has its specialties that, when combined, allow you to establish a cohesive, wide-reaching brand identity. Instagram is very image-based, which enables you to share photos of your team on the job and really solidify your visual branding. Facebook is an excellent way to share video, promotions on new models like
air to water heat pumps, and more text-based posts that give viewers a feel for who you are. LinkedIn, on the other hand, is where you can share blog posts, awards, and business landmarks that establish your credibility and status as a leading provider in the HVAC world. By leveraging the individual power of each social network, you’ll have done wonders to establish your company’s digital presence. Deleted: