1. Have a Consistent Visual Brand
Social media contributes to your visual branding in unique ways, because it incorporates images, videos, and graphics into that identity. For example, if your brand is all about reliability and professionalism, you’d probably want to stick to simple, straightforward fonts and muted colors for your logos. At the same time, the photos you post should convey this identity in their own way (for example, you probably wouldn’t want to post any photos of your team at a happy hour). Consistency between your brand’s visual identity and your social posts themselves allows your viewers to get a real feel for the values you bring to the table.
2. Use Various Platforms
3. Engage with Your Audience
Engage with your followers on social media by responding to comments, posting surveys and Stories, and even doing Live posts that feature members of your team. These take no time or money to do, yet they do wonders for making meaningful connections between your business and its followers.