Transparency is everything in any agency-client relationship, and transparency hinges on being able to see the effectiveness of the work that’s being done for you. That means getting detailed reports on a regular basis about how your website, ads, and content are performing. Instead of being left to run these reports yourself, you can consider hiring an agency who does it for you. Ideally, your marketing agency should hold monthly meetings with you to go over all of the data for the previous month, talking through which initiatives worked, which ones didn’t, and what the upcoming month’s plans look like. Measurable growth is, at the end of the day, the only kind of growth that really counts, and you must be able to count on your agency to not only drive that growth for you, but to keep you updated on it every step of the way.