Be Careful with Color
Give Your Fonts Some Thought
Leverage the Power of Photo Editing
Ensure Cohesion Across All Platforms
Stay on Top of Graphic Design Trends
We’ve all seen the logos of popular brands make subtle but significant shifts over the years. As modern minimalism becomes increasingly popular, brands are quick to follow suit with changes to their own visual branding: simple fonts, one-tone backgrounds, and unobtrustive pastel shades prevail over text-heavy websites, elaborate design, and emerald tones. It’s important that your graphic design for your architectural signage designs strikes that balance between staying true to your brand and keeping up with the times. Modern audiences don’t want to see text-heavy websites: they want to see beautiful images, short copy, and appealing colors. Failing to keep up with visual trends can make audiences perceive your company as dated or out of touch. Stay on top of design trends and make small shifts where necessary to make sure your visual strategy keeps giving audiences what they want to see. TOLS Multimedia is a full-service web design and development company that will help your business make an impact online.