In this day and age, when there is no shortage of service providers in any given area, the key to making your HVAC business survive and thrive is to stand out from the competition. This isn’t only about providing exceptional goods and services; it’s about knowing how to reach your audience and convert them into leads. With the high degree of options – and competition – online, bringing new leads in is a complex, multi-step strategy that involves more manpower and expert knowledge than ever before. Working with a professional team for your digital marketing isn’t just a perk; it’s a crucial investment in the future of your business. To learn about the ways a digital marketing team will bring your HVAC business more leads than ever before, keep on reading.
1. An Objective Perspective
As the leader or owner of your HVAC business, there’s no denying that you’re passionate about what you do – and for good reason. You’ve worked hard to get your business where it is, and your insights are extremely valuable to any marketing team that comes in to help you grow. With you there as a source of knowledge and perspective, a digital marketing team has one important thing to offer that you won’t find anywhere else: objectivity. As a third party, your digital marketing team will be able to assess what moves will help your business attract more leads. Their job is to help you ramp up the lead generation initiatives that work and pivot from the ones that don’t. A new, objective perspective is one of the many ways a digital marketing team will bring your HVAC business more leads than ever.
2. A Method that Works
The most sophisticated marketing methodology available today is called inbound marketing (and you can learn more about it by clicking here). Basically, though: inbound marketing reaches your ideal customers, on the right digital channels, at the right time, establishing trust with your company and incentivizing them to become a customer in an organic, non-interruptive way. Inbound is about building long-term relationships between you and your audience, turning them into leads, then customers, in a sustainable and mutually beneficial way.
3. Content that Leaves Them Wanting More
Bringing more leads to your HVAC business is all about building trust and giving your audience valuable information that keeps them coming back to you. An inbound campaign is built around quality, valuable content that your audience wants to see. It all starts with the Buyer Persona: your digital marketing team will create a data-driven biography of your ideal customer based on geographical data, your existing client base, and your goals. Then, all of the content written for your campaign will be geared toward that persona, addressing their needs and providing valuable information with worthwhile incentives to become a lead.
4. The Power of Retargeting
One of the most useful ways a digital marketing team will bring your HVAC business more leads than ever is by keeping you at the top of your audience’s mind. This is done by retargeting them once they’ve already visited your website, sharing additional blog posts, videos, and social media posts that offer information, exclusive offers, and other valuable assets that will keep you on their minds.
5. Lead Them to an Incentive
Finally, your digital marketing team will understand that driving more leads to your company is largely about incentivizing people to become leads in the first place. That’s why a great team will place Calls to Action, or CTAs, on every web page, content piece, social post, and video incentivizing viewers to take the next step. This next step will vary based on which stage of the Buyer’s Journey a viewer is in. For example, someone who has just discovered your HVAC company through a social media post will see a CTA leading them to an interesting blog post or page on your website. Once that person has clicked through and read the blog post, they will see a CTA to download a free eBook with even more interesting information. By providing a valuable incentive – an informative eBook – in exchange for the audience member’s basic contact information, your digital team will have put in place an effective lead generation strategy.
Of the many ways a digital marketing team will bring your HVAC business more leads than ever, one summarizes it all perfectly: they will leverage their digital knowledge and skilled team to help your business meet – and exceed – its goals. The benefits of digital are unquestionable; all that’s left to do is find the perfect team. If you wanna hear more about how we bring inbound strategy to the next level in order to drive major growth, Let’s talk.