When someone has completed air quality testing in the unit, and is in need of HVAC repairs or replacement, their goal is simple: to find a quality, fairly priced service provider as quickly as possible. What many HVAC companies don’t know, though, is that being the fast first choice isn’t just about showing up in search results. It’s about building trust over time, so that when a potential customer has to make an urgent decision, choosing you is a no-brainer. The key to attracting new customers to your HVAC company when they need your services is to offer value even when they don’t. How can you do that without breaking the bank? Check out our top tips below!
1. Blog Consistently
We’ll be blunt: if your business doesn’t have a blog, you’re behind on the times. The fact of the matter is that you’ve got a huge arsenal of experience and expertise under your belt. Sharing that knowledge with your website’s visitors through regular blog posts is an excellent, cost-efficient way to earn their trust and establish your credibility as an HVAC service provider. An added perk is that regular blogging boosts your website’s performance on search engines, increasing the likelihood that you’ll turn up higher in search results.
2. Tell Your Customers Where to Go
Do an audit of your website, all the while asking yourself: how many times do Calls to Action, also known as CTAs, appear? One of the most powerful things your website can do is drive viewers to become leads. This is done through CTAs, which can come in many forms: whether it’s a “Download Our eBook” button or a “Contact Us” link, it’s crucial to include more than one of these incentives on every page of your website. Doing so helps direct your site’s visitors where you want them to go and is hugely impactful on your lead generation.
3. Interact on Social Media
Social media is a powerful (and free!) tool to leverage for attracting new customers to your HVAC company. If you haven’t already, create Facebook and Instagram accounts for your HVAC business and aim to post on each one at least three times a week. It’s important to have a variety of posts showcasing your team, your work, client testimonials, and other things that make your company special. Also make it a priority to engage with your followers by responding to their comments, including polls and questionnaires in your Stories, and doing Live videos at least once a week. This is a great way to humanize your company, helping your audience to see the real people and culture behind the work you do.
4. Offer a Compelling Incentive
One of the most effective ways for attracting new customers to your HVAC company is to incentivize them to choose you over your competition with a compelling offer. By offering things like a free quote on installation or a discount on their first service visit, you’ll give potential clients a tangible, immediate way to feel the perks of choosing you. On top of that, giving your customers something in exchange for working with you establishes a positive, mutually beneficial relationship right from the get-go.
Attracting new customers to your HVAC company requires a holistic digital strategy, but taking effective steps toward bringing in more leads doesn’t have to be pricey. By taking these easy, cost-effective measures for lead generation, you’ll start building trust with your audience and positioning yourself as their first-choice HVAC service provider, specially if you start working with companies like First American to be able to offer customer warranty.
