All Photo, No Video
This poses a problem for your business for a variety of reasons, but especially this: video is dominating the internet. 51% of marketing professionals say that video is the type of content that brings in the most revenue, and it makes sense: one-third of the world’s online activity is – you guessed it – people watching videos. What does this mean? In short: when customers come to your website, they’re subconsciously expecting video – and, as a result, are less likely to engage with your message without it. The key for your website is to strike a careful balance: don’t overwhelm your visitors with several videos in every scroll – a handful of well-placed videos throughout your site, mixed-in with beautiful images, should suffice.
Often, one of the biggest mistakes on a small business website is the misuse of keywords. Either they aren’t used at all, are misused, or the focus is placed on the wrong keywords: namely, short and generic keywords that thousands of other businesses are using, making it difficult to stand out from the competition on a search engine. What marketing teams do is come up with descriptive long-tail keywords that both capture what your customers are searching for and stand out from what your competitors are using for their own SEO (we told you this was a doozy!). Of course, there’s a lot more to search engine optimization than this very basic explanation. The best thing you can do when it comes to determining which keywords to use is to consult with a trusted marketing professional.
When a website is overly cluttered, it can easily come across as too sales-y or disingenuous to consumers. The key is in well-thought-out copy and design that convey what your company is about without oversharing or seeming overeager. The modern consumer is inundated with imagery at every turn: from social media to digital ads, our sensibilities have been forcibly skewed toward minimalism by a digital landscape of excess. With a clean, easy-to-follow layout, well-crafted copy, and plenty of white space, your website will be optimized to make your customers feel at home.