Branding and exposure are key components for a business to survive. Everyone knows that, right? Just think about how much money a business can spend on branding each year using television, radio, billboards, newspapers, and magazines. Branding is extremely important in order to create awareness and exposure, but you can never really expect a substantial ROI on a branding campaign. Creating a social media presence for your business is completely free and you can guarantee that your target demographic is spending a majority of their time there. What is the number one rule of integrated marketing? Go to where your customers are, plain and simple. Your first step is just to show up! Once your company is present in multiple social media outlets and starts posting quality content, your customers will view and share your content which will spread like wildfire.
SEO is short for Search Engine Optimization. If someone doesn’t know where to find a product or service online, they will most likely make their way to their favorite search engine (Google, Bing, Yahoo). Search engines crawl the web and look for the best match possible with the highest page rank. SEO does not work like it used to. Businesses used to just input as many keywords they could into their site, meta description, and URL. They would also insert links to their website on sites that had nothing to do with their own site. Google and other search engines frown on this activity and since then they have changed the way page rank is totaled. Now it is based on quality content, quality backlinks, and now, most important… Social Influence. This means that the more shares, comments, likes, retweets, and post you have, the higher your page rank will be. This will increase website traffic and eventually increase sales.
Social networks are now offering forms of paid advertising. This is great news for business, because it allows them to gain exposure or create interest without having to have a huge social influence. If you know your customer demographic is active on social networks, then paid advertising a great way to show up where they are (Number one rule, remember?). Paid advertising on social networks allows you to geo-target, target demographics, and target interests. This will create a new outlet for your company to promote itself, drive traffic, and create revenue.