1. The Right People
The Buyer Persona is important because it gives you a detailed understanding of your future customers: their financial profile, their online activity and preferred channels, and – most importantly – their current pain points and purchasing behaviors. Having a Buyer Persona makes you able to anticipate the specific issues your potential customers are experiencing – and provide them with content that addresses those issues head-on.
2. On the Right Channels
Understanding your ideal customer’s online behaviors, and the unique stage of life they’re experiencing, allows you to determine what content to create in order to resonate with them – and what digital channels will help to most effectively deliver your message.