fbpx

10 Useful Questions to Ask Yourself to Find Out Whether Hiring a Marketing Agency is a Good Idea or a Waste of Money

by | Jan 21, 2022

10 Useful Questions to Ask Yourself to Find Out Whether Hiring a Marketing Agency is a Good Idea or a Waste of Money

1. Be authentic

With so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.

Before starting your TikTok marketing efforts, spend time on the app yourself. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own videos.

According to SocialBoosting TikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.

Since most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels. Brands like Chipotle and Wendy’s are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.

2. Get the gear

Having experimented with several methods of creating video content, I’ve found that videos should be filmed directly from the TikTok app on an iPhone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting or a fancy background.

Some videos I’ve created have been built in Adobe Premiere and exported into TikTok. While some of these videos have done well, the time required to create content wasn’t worth the results. Depending on your cluster, this may not be the case.

Sound is something that shouldn’t be compromised on, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares.

My personal setup includes a Blue Yeti microphone plugged into the Lightning jack of my iPhone, using a USB-to-Lightning adapter. I’ve also seen other Lightning microphones sold online that may be a more portable option.

Currently taking on new partnerships. Let's grab a coffee!

Your Step-By-Step Guide to a Successful Photoshoot

Your Step-By-Step Guide to a Successful Photoshoot

I remember the exact moment I decided being a creative director was the perfect profession for me. I was a sleep deprived, stay at home mother of a 6 month old, a 1 year old, and a 3 year old (not much has changed here) sitting in the bathroom texting my husband. You...

Do Instagram Reels Actually Bring in Quality Leads?

Do Instagram Reels Actually Bring in Quality Leads?

Here at Maintain, we have to stop ourselves from getting addicted to Instagram reels. We could watch and film them all day, everyday if we got the chance (just go over to our Instagram @maintaindigital for proof). But just because just like us, others can easily watch...

Elisa Morey, Owner & Creative Director – A Day in My Creative World

Elisa Morey, Owner & Creative Director – A Day in My Creative World

I remember the exact moment I decided being a creative director was the perfect profession for me. I was a sleep deprived, stay at home mother of a 6 month old, a 1 year old, and a 3 year old (not much has changed here) sitting in the bathroom texting my husband. You...