fbpx

10 Useful Questions to Ask Yourself to Find Out Whether Hiring a Marketing Agency is a Good Idea or a Waste of Money

by | Jan 21, 2022

10 Useful Questions to Ask Yourself to Find Out Whether Hiring a Marketing Agency is a Good Idea or a Waste of Money

1. Be authentic

With so much noise on TikTok, it’s important to be authentic and stand out with your content. You don’t want to post videos that sound like sales pitches—that’s not why users are on TikTok. TikTok users want to be entertained or informed, not sold to.

Before starting your TikTok marketing efforts, spend time on the app yourself. Once the algorithm learns what you like, it’ll feed you quality content you might find inspirational, which can boost creativity for your own videos.

According to SocialBoosting TikTok was designed to feel like a community of individuals posting relevant and authentic content. 4K videos, fancy edits, and “cinematic” or “corporate” TikTok videos may alienate users.

Since most content is shot, edited, and uploaded on smartphones, it’s normal for your page to feel a little less on brand than the rest of your social media channels. Brands like Chipotle and Wendy’s are excellent at swapping their otherwise finely tuned corporate messaging for a genuine connection with many of their followers.

2. Get the gear

Having experimented with several methods of creating video content, I’ve found that videos should be filmed directly from the TikTok app on an iPhone. You’ve got access to a bunch of beauty filters and lighting options in-app, which can make up for sub-par lighting or a fancy background.

Some videos I’ve created have been built in Adobe Premiere and exported into TikTok. While some of these videos have done well, the time required to create content wasn’t worth the results. Depending on your cluster, this may not be the case.

Sound is something that shouldn’t be compromised on, however. While your standard iPhone mic may do just fine, quality audio goes a long way in maximizing potential replays and shares.

My personal setup includes a Blue Yeti microphone plugged into the Lightning jack of my iPhone, using a USB-to-Lightning adapter. I’ve also seen other Lightning microphones sold online that may be a more portable option.

Currently taking on new partnerships. Let's grab a coffee!

How You Can Help the Victims of Hurricane Ian

How You Can Help the Victims of Hurricane Ian

Photo Credit: A man is evacuated by the United States Coast Guard after being found among the wreckage of homes on Fort Myers Beach on Thursday, Sep 29, 2022, which was mostly destroyed after Hurricane Ian made landfall overnight on Wednesday. [ DOUGLAS R. CLIFFORD |...

Our Process for Developing a Logo

Our Process for Developing a Logo

Your Logo should feel like home. It should be a visual representation that symbolizes your brand or product. It should be easy to grasp, instantly recognizable, and true to both the services you provide and the values you uphold. Of course, it should also look great....

Intern Spotlight – Scary Jumping into a New Field

Intern Spotlight – Scary Jumping into a New Field

It’s true what they say, you really will change your major a few times before graduation. I am currently working towards a psychology major and newly introduced marketing minor! With one year left until I graduate with my BA. However, I must mention, it’s been a long...